It's a great time to be in B2B sales; you have access to an ever-expanding pool of potential customers, there are more sophisticated tools for reaching prospects too, and you have the ability to engage clients in new and unique ways thanks to social media, search engines and other digital strategies.
The B2B customer has changed. Whether they buy software or a new desk, for themselves or their business, they don't do it the same as five or ten years ago. Some people might even say they're not doing it the same way as a year ago, which is exciting but also scary if you're on the sales end. People are constantly evolving the way they execute purchases.