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8 B2B Marketing Executives Share Their Top Priorities

James Carbary | Posted 01.10.2017 | Business
James Carbary

If you were to ask a B2B marketer his or her top priorities, what answers would you expect? Brand awareness...pipeline...content creation... Let us ...

10 Ways Your Brand's Content Strategy Can Break Through the Noise

James Carbary | Posted 01.04.2017 | Business
James Carbary

Content marketing isn't unique.

6 Tips for Successful Sales & Marketing Alignment

Danny Wong | Posted 11.14.2016 | Business
Danny Wong

Image by Kevin Dooley via Flickr It is not uncommon to find a company, no matter how large or small they are, that's dominated by either the sales or...

5 High-Impact Post-Sale Sales Opportunities

Danny Wong | Posted 10.20.2016 | Business
Danny Wong

When highly effective B2B salespeople close a big deal, what is the first thing they do? They don't rest on their laurels or move on to the next opportunity as quickly as possible. They don't leave their new customer wondering what happened to the relationship they built.

The 5 Hottest Areas for B2B Marketing Right Now

AJ Agrawal | Posted 10.03.2016 | Business
AJ Agrawal

Marketing as a B2B company requires a much different approach than an approach used by a B2C. Whether you are trying to convert your management style ...

An 8-Step Process to Create Beautiful & In-Depth Marketing Assets

James Carbary | Posted 09.16.2016 | Business
James Carbary

A well-crafted marketing asset is invaluable for any B2B company. However, if you want to create high-quality content that adds genuine value to your prospective clients, you must first understand that content creation is a process.

5 Ways You Can Be Successful at B2B Sales

AJ Agrawal | Posted 09.14.2016 | Business
AJ Agrawal

B2B sales are a critical part of many business's revenue models. If you want to be successful in the B2B world you need to follow a number of steps to...

5 Common Mistakes Salespeople Make When Prospecting SaaS Customers

Danny Wong | Posted 09.14.2016 | Business
Danny Wong

Selling software-as-a-service can be a challenge for many salespeople. If you're not prospecting well enough, however, it can be almost impossible. Here are five common mistakes salespeople must avoid when selling SaaS solutions.

4 Questions to Ask When You're Evaluating Sales Technology

James Carbary | Posted 07.18.2016 | Business
James Carbary

A fine-tuned sales machine is every sales exec's dream. Imagine a set of processes--from prospecting to productivity--all running seamlessly, reps wo...

How to Brainstorm Your Way to Failure

James Carbary | Posted 07.15.2016 | Business
James Carbary

What if you you found out your content marketing strategy wasn't making any impact on your business?

3 Important Elements of a Facebook & Twitter Lead Gen Campaign

James Carbary | Posted 06.13.2016 | Business
James Carbary

Facebook and Twitter have become invaluable resources, particularly for the sales profession. Never before have businesses had such unfettered access...

4 Insights Into Creating A Technology Stack Through Team Collaboration

Himanshu Sareen | Posted 05.20.2016 | Technology
Himanshu Sareen

Ten years ago, implementing a technology stack in your business was a more straightforward task, primarily because the problems themselves were more s...

Nurturing B2B Relationships On Social Media

Ted Rubin | Posted 04.28.2016 | Business
Ted Rubin

Ted Rubin is an author, social marketing strategist, keynote speaker, and acting CMO of Brand Innovators. He sat down with Oracle Social Cloud's Senio...

Distributed Ledger Visible To All? Ready for Blockchain?

Pradeep Aradhya | Posted 04.01.2016 | Business
Pradeep Aradhya

(Source: World Economic Forum, Financial Times) You may not have heard of Blockchain yet but then why did Bank of America file for 15 patents on it?...

The 4 Key Traits Of Successful B2B Apps

Rahul Varshneya | Posted 03.31.2016 | Business
Rahul Varshneya

Needless to say, the growth of B2B mobile apps has been spectacular and is penetrating geographies and industry verticals, as well as opening up newer technological frontiers - Wearables, Enterprise of Things, Virtual Reality, etc.

5 B2B Marketing Strategies You Need To Consider

Daniel Scalco | Posted 03.22.2016 | Business
Daniel Scalco

Having a well defined strategy is the key to improving the effectiveness of your B2B marketing efforts. Today we're going to cover the top five B2B marketing strategies you can utilize to increase leads, ROI, and, most importantly, sales.

3 Simple Ways To Double Your Customer Referrals

James Carbary | Posted 03.14.2016 | Business
James Carbary

It's easy to overlook your current customers as sources of new business. But you don't want to make that mistake. You need referrals. There's no wa...

5 Tactics to Help Your Team Sell From the 'Why'

James Carbary | Posted 03.14.2016 | Business
James Carbary

What if there was a way to empower your sales team to communicate from a place of passion and excitement even after a streak of hearing no? What if they could communicate powerfully to clients about your product or service and hear yes more often?

6 Lessons Learned From Sending Over 50,000 Cold Emails

James Carbary | Posted 02.24.2016 | Business
James Carbary

Cold emails . . . most people quiver at the thought of them. The practice has a bad rap from the grandfathered frustration of receiving cold calls in...

4 B2B Sales Secrets to Winning Over Skeptical Prospects

James Carbary | Posted 02.19.2017 | Business
James Carbary

If you're a business owner, you've heard this from a B2B salesperson: "How much are you spending? What?! No, no, no, it's ludicrous to pay that much....

A 4-Part System to Mastering the Complex Sale

James Carbary | Posted 02.19.2017 | Business
James Carbary

Every sales process has underlying assumptions. Your sales team must assume the customer either understands their own problems fully, partially, or n...

10 Fast-Growing B2B Startups That Might Just Transform Your Business This Year

Shane Paul Neil | Posted 01.13.2017 | Business
Shane Paul Neil

There are numerous B2B startups across the country that can help your business achieve its goals this year. Some are located in Silicon Valley, while many others are located in other parts of the country.

Launching a PR strategy for your B2B startup in 3 steps

Claire Topalian | Posted 01.05.2017 | Technology
Claire Topalian

Business to Business startups face their own unique challenges when transitioning into the public eye. Themes like reliability, legitimacy, and trust ...

How Content Marketing Helps Boost Business Productivity

Jonha Revesencio | Posted 05.19.2016 | Small Business
Jonha Revesencio

There are two main ways that business productivity is increased through content management. The first is by creating the best practices that can be applied throughout a company, and the second is by encouraging divisions to interact through thoughtful leadership.

5 Ways to Have a Successful B2B Partnership

Saudia Davis | Posted 04.20.2015 | Small Business
Saudia Davis

Before you embark on a partnership with another brand or organization, keep these 5 things in mind.