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B2b

4 Questions to Ask When You're Evaluating Sales Technology

James Carbary | Posted 07.18.2016 | Business
James Carbary

A fine-tuned sales machine is every sales exec's dream. Imagine a set of processes--from prospecting to productivity--all running seamlessly, reps wo...

How to Brainstorm Your Way to Failure

James Carbary | Posted 07.15.2016 | Business
James Carbary

What if you you found out your content marketing strategy wasn't making any impact on your business?

3 Important Elements of a Facebook & Twitter Lead Gen Campaign

James Carbary | Posted 06.13.2016 | Business
James Carbary

Facebook and Twitter have become invaluable resources, particularly for the sales profession. Never before have businesses had such unfettered access...

4 Insights Into Creating A Technology Stack Through Team Collaboration

Himanshu Sareen | Posted 05.20.2016 | Technology
Himanshu Sareen

Ten years ago, implementing a technology stack in your business was a more straightforward task, primarily because the problems themselves were more s...

Nurturing B2B Relationships On Social Media

Ted Rubin | Posted 04.28.2016 | Business
Ted Rubin

Ted Rubin is an author, social marketing strategist, keynote speaker, and acting CMO of Brand Innovators. He sat down with Oracle Social Cloud's Senio...

Distributed Ledger Visible To All? Ready for Blockchain?

Pradeep Aradhya | Posted 04.01.2016 | Business
Pradeep Aradhya

(Source: World Economic Forum, Financial Times) You may not have heard of Blockchain yet but then why did Bank of America file for 15 patents on it?...

The 4 Key Traits Of Successful B2B Apps

Rahul Varshneya | Posted 03.31.2016 | Business
Rahul Varshneya

Needless to say, the growth of B2B mobile apps has been spectacular and is penetrating geographies and industry verticals, as well as opening up newer technological frontiers - Wearables, Enterprise of Things, Virtual Reality, etc.

5 B2B Marketing Strategies You Need To Consider

Daniel Scalco | Posted 03.22.2016 | Business
Daniel Scalco

Having a well defined strategy is the key to improving the effectiveness of your B2B marketing efforts. Today we're going to cover the top five B2B marketing strategies you can utilize to increase leads, ROI, and, most importantly, sales.

3 Simple Ways To Double Your Customer Referrals

James Carbary | Posted 03.14.2016 | Business
James Carbary

It's easy to overlook your current customers as sources of new business. But you don't want to make that mistake. You need referrals. There's no wa...

5 Tactics to Help Your Team Sell From the 'Why'

James Carbary | Posted 03.14.2016 | Business
James Carbary

What if there was a way to empower your sales team to communicate from a place of passion and excitement even after a streak of hearing no? What if they could communicate powerfully to clients about your product or service and hear yes more often?

6 Lessons Learned From Sending Over 50,000 Cold Emails

James Carbary | Posted 02.24.2016 | Business
James Carbary

Cold emails . . . most people quiver at the thought of them. The practice has a bad rap from the grandfathered frustration of receiving cold calls in...

4 B2B Sales Secrets to Winning Over Skeptical Prospects

James Carbary | Posted 02.22.2016 | Business
James Carbary

If you're a business owner, you've heard this from a B2B salesperson: "How much are you spending? What?! No, no, no, it's ludicrous to pay that much....

A 4-Part System to Mastering the Complex Sale

James Carbary | Posted 02.22.2016 | Business
James Carbary

Every sales process has underlying assumptions. Your sales team must assume the customer either understands their own problems fully, partially, or n...

10 Fast-Growing B2B Startups That Might Just Transform Your Business This Year

Shane Paul Neil | Posted 01.14.2016 | Business
Shane Paul Neil

There are numerous B2B startups across the country that can help your business achieve its goals this year. Some are located in Silicon Valley, while many others are located in other parts of the country.

Launching a PR strategy for your B2B startup in 3 steps

Claire Topalian | Posted 01.07.2016 | Technology
Claire Topalian

Business to Business startups face their own unique challenges when transitioning into the public eye. Themes like reliability, legitimacy, and trust ...

How Content Marketing Helps Boost Business Productivity

Jonha Revesencio | Posted 05.19.2016 | Small Business
Jonha Revesencio

There are two main ways that business productivity is increased through content management. The first is by creating the best practices that can be applied throughout a company, and the second is by encouraging divisions to interact through thoughtful leadership.

5 Ways to Have a Successful B2B Partnership

Saudia Davis | Posted 04.20.2015 | Small Business
Saudia Davis

Before you embark on a partnership with another brand or organization, keep these 5 things in mind.

Five Smart B2B Business Moves for 2015

Amit Bhaiya | Posted 03.22.2015 | Small Business
Amit Bhaiya

The B2B eCommerce growth rate is about 400% and with these figures stored in the future suppliers and business owners are all moving swiftly to get themselves on board. So whether you sell paper or pumps it's time to get your product in the shoppers cart.

Maximizing Dollars and Sense: Tips for Streamlining eCommerce B2B Payments

Ilana Greene | Posted 01.27.2015 | Small Business
Ilana Greene

The exchange of money is what keeps businesses afloat, so it's crucial that merchants make this process as seamless as possible for their customers. No where is this problem more evident than in the $1 trillion B2B eCommerce industry.

Rom Agustin: Focus on the Possibilities

Jonha Revesencio | Posted 03.14.2015 | Business
Jonha Revesencio

On June 6, 2004, with nothing but a phone and a dream, Callbox opened in a dark corner of an internet cafe in La Paz, Iloilo -- a thriving city in the Philippines -- with one employee and no clients.

Reinventing: Your Follow-Up and Follow Through

Nancy Michaels | Posted 01.13.2015 | Business
Nancy Michaels

My clients spend a lot of time on the pre-planning and on-site work for prospect presentations, trade shows, conferences, networking events and on and on. Here's where they fall short: It's all about the follow-up people!

B2B and Social Media Content Marketing

Layla Revis | Posted 12.29.2014 | Business
Layla Revis

Visit any social media outlet today and you're likely to find numerous articles about Social Media Content Marketing, also known as Inbound Marketing,...

The White Paper Is Not Dead

John Fox | Posted 12.25.2014 | Business
John Fox

White papers seem to be falling out of favor. Perhaps our preferred screens have become too small and our attention spans too short. Or maybe it's the perception that white papers are only for large, corporations selling complex technologies.

Understanding the Implications of Consumer Empowerment in Health Care

Renée Richardson Gosline | Posted 09.30.2014 | Healthy Living
Renée Richardson Gosline

The days of the passive patient and omnipotent Marcus Welby-like physician are long gone. Since the 1990s, consumer empowerment in health care has bee...

3 Common Misconceptions About Social Selling for B2B

Ian Altman | Posted 09.14.2014 | Business
Ian Altman

Let's face it, none of this is new. It's the way we have always communicated. It's just that we now have new tools.