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Choosing a Social Media Platform: It's About Finesse, Not Brute Force

Danielle Sabrina | Posted 10.13.2016 | Business
Danielle Sabrina

In today's modern age, the importance of social media marketing is no secret. In fact, it's a message that business owners are constantly bombarded with: "Get your business on social media!"

Why You Shouldn't Treat B2C Like B2B In Your Marketing (and How to Fix It)

Megan Brame-Finkelstein | Posted 08.08.2016 | Business
Megan Brame-Finkelstein

If you're a product-based business, chances are you cater to two sets of clients: B2C (retail) and B2B (wholesale). And while you most likely realize these are two totally different types of customers for your business, have you ever considered how you market to each of them?

Why I believe the future of marketing lies in P2C

Kirsty Sharman | Posted 05.09.2016 | Business
Kirsty Sharman

Brands need to market their products and services, so that people like you and me will buy them. What changes with time is the way in which we market ...

Digital Disruption From 3 Very Different Fashion Brands

Kali Kasprzyk | Posted 04.05.2016 | Technology
Kali Kasprzyk

Forget flipping through your Sunday paper to see what department stores are having sales. And no more grabbing Cosmopolitan magazine in the checkout a...

Tis the Season for Multi-Channel Commerce

Shane Paul Neil | Posted 11.10.2015 | Business
Shane Paul Neil

Online Sales Will Dominate Statistic Brain's compilation of data from the U.S. Commerce Department, Internet Retail, ComScore, Inc. and Forrester Res...

Understanding the Implications of Consumer Empowerment in Health Care

Renée Richardson Gosline | Posted 09.30.2014 | Healthy Living
Renée Richardson Gosline

The days of the passive patient and omnipotent Marcus Welby-like physician are long gone. Since the 1990s, consumer empowerment in health care has bee...

Human to Human (H2H) -- Collaboration is the New Competition

Tom Lowery | Posted 04.02.2014 | Business
Tom Lowery

Collaboration is an experience that integrates people, technology and business through which extraordinary things can happen and businesses can increase profits. Sounds like a true win-win to me.

Consumer-led Storytelling: Brand Communication in a New Age

Omar Kattan | Posted 10.11.2012 | Business
Omar Kattan

Storytelling in a marketing context is a device that takes full advantage of the online environment of modern consumers and involves them into the brand's marketing message (story).

Belief: A Force Greater Than Inertia

Tom Butta | Posted 10.29.2012 | Business
Tom Butta

Some might see the notion of belief as a non-strategic, softer side of business. That couldn't be more wrong. Belief is the essential ingredient for winning. Look at these three common scenarios. See how belief made the difference.

What is Transformation?

Tom Butta | Posted 05.28.2012 | Business
Tom Butta

I recently read an article in The Economist about Jim Collins, the author of Built to Last, Good to Great, and, most recently, Great by Choice. The pi...

The Road to Value (Part 2)

Tom Butta | Posted 05.14.2012 | Business
Tom Butta

A value roadmap can provide a number of sustainable benefits inside the company that invests in the effort. The capabilities section of the value roadmap showcases the gaps between what the roadmap says is needed and what the company can actually provide.