More people trickled in. Several wore dancing shoes. Several were couples. At least one had an oxygen pack with him. Some of the cars people drove were even older than the drivers. Susan's hopes were rapidly fading.
Think you know the 50+ demographic? Think again, because the statistics will surprise you. The 50+ demo is wealthy, vast, and growing, and marketers would be smart to take notice.
Just because boomers are getting older doesn't mean they are leaving the scene. They are not going to be the generation that retires quietly to old age ghettos (aka 'retirement communities'). In fact, savvy businesses are recognizing that boomers are a force to be reckoned with.
Healthy families make a beautiful home. When there is good health on the inside of the home, there is beauty on the outside.
Post-50 shoppers are making more of their purchases online than you might think. While seniors may not be the most active demographic on social media, they aren't by any means absent from the internet.
Swimsuit shopping is difficult because, while other forms of clothing can change to accommodate aging bodies, swimsuits are mostly stuck on pause.
Hold on to your hats, Traditionalists and Baby Boomers: Generation X is 50 years old.
We all spend too much time complaining about the "other" generation. For instance, we Boomers call Millennials the "Me" generation, a cohort of young 20- and 30-somethings that would rather leave their desks at 5:00 p.m. for a yoga class than stay late to finish a project at the office.
We are all deeply ambivalent about aging. We fear getting old, but dread the alternative. Men and women can help each other by recognizing our mutual fears, talking openly about our experiences and maybe most important of all, cutting each other some much-needed slack. Are you with me?
Financial Planning is not a one-time set it and forget it event, it's a process that must be reviewed for changes over time and adjusted.