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Finally an Enterprise Roadmap for Capturing the Full Power of Social

Kare Anderson | Posted 01.23.2014 | Business
Kare Anderson

Lady Gaga's Little Monsters online community, designed by Backplane, quickly attracted a million unique visitors soon after launching in July 2012. Without relying on Facebook, Lady Gaga is able to host a specific interest, purpose-driven global community.

Why Your Business Needs Brand Advocates

Erik Eliason | Posted 06.13.2012 | Business
Erik Eliason

Consumers want a place where they feel special and can connect with like-minded people. Brands want to own the relationship with the fan and incentivize them to take certain actions.

Hollywood Celebrities Go Silicon Valley

Posted 09.25.2011 | Technology

By Mary Slosson LOS ANGELES | Tue Jul 26, 2011 7:15am EDT (Reuters) - When you think of Bono or Lady Gaga, the term "Silicon Valley entrepreneur" ha...

Lady Gaga Backs Social Network For Celebrities

The Huffington Post | Bianca Bosker | Posted 08.07.2011 | Technology

Lady Gaga and former Google CEO Eric Schmidt are teaming up to invest in Backplane, a new social network for celebrities spearheaded by a team that in...