Let's face it, knowing how to properly handle and manage online reviews isn't just important, it's a must. 85% of customers read online reviews for local businesses and this number is likely to further increase.
If you don't have the opportunity or bandwidth to write, request to sit down with a journalist -- completely independent of any other agenda. Ask them what their day is like, what their job entails, what makes a good story for them and so on.
Anyone working in PR knows that one of the most challenging tasks is to balance the desires of the client with the actual news value of the information. This is where the "relations" part of media relations comes in.
I have been astounded by the lack of effort and follow through that I have seen from the PR firms startups and other more established firms have hired. From my experience, hiring a PR firm is a mistake, and companies should instead handle their PR internally.
The days of dropping comments into a box are long gone. Now, someone can go right on Facebook or Twitter and be in charge of a company's brand. They can make or break how people perceive a company in a very short period of time.
The departure of BP's CEO, Tony Hayward, is hardly surprising and long overdue. Its new Chairman, Carl-Henric Svanberg, is likely headed for a pink slip. But their blunders were not just about the catastrophe in the Gulf.
Is this just one more misguided civic attempt to whitewash--here meant very literally--the public portrait of the city being displayed to the International Olympic Committee in order to win the 2016 Olympic Games?