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Branded Content: The Currency of Connection

Tom Doctoroff | Posted 01.09.2017 | Business
Tom Doctoroff

The rise of "content" is a fundamental 21st century marketing phenomenon. But is "advertising," deliberate messages broadcast at one time to swathes of people, dead?

Nine Rules for Effective Online Content

Tom Doctoroff | Posted 02.22.2015 | Business
Tom Doctoroff

Design improvements are usually implemented incrementally, even granularly. Over time, however, the look and feel of advertising can evolve significantly when based on data that fuel content optimization: test, learn, apply.

Cindy Y. Rodriguez

Businesses Change Names To Appeal To Latinos

HuffingtonPost.com | Cindy Y. Rodriguez | Posted 05.27.2014 | Latino Voices

McLeod Mortuary in Escondido, Calif., not far from the U.S.-Mexico border, recently became more Latino-friendly by changing its name to Funeraria Del ...