iOS app Android app

Barnes & Noble Guerilla Marketing

I Planted My Self-Published Book On Barnes & Noble's Shelves... And People Bought It

Brendan Leonard | Posted 07.20.2014 | Books
Brendan Leonard

I mean, you can't walk in and take a book off the shelf and put it in your jacket and walk out -- but there's no law that says you can't walk into the store with a book in your jacket and put it on the shelf, is there? Nah. It was a genius strategy, I thought, congratulating myself.