Last week, during NYFW when most of the mainstream media and high-end, luxury fashion brands obsessed over who's who in the front rows of those runway shows, there was something far more creative going on at Pier 94.
I've been an ad guy for almost 20 years, so I know how it works. The more over-the-top and provocative, the more attention the ad gets. I feared your campaign would be sensationalized in order to push the envelope like the Benetton ads of yore.
As buyers, editors, bloggers, stylists and celebrities descend upon New York City from all over the world, it is a clear reminder of the energy and excitement that fashion creates on both the runway and the street.
What African American doesn't have a story, where some unknown guard challenged you or followed you out of the store. What about the annoying stores that make you pull out the receipt on the way out the door, and have the security guard ravage through your purchased goods?