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Basketball Social Media

2012 NBA All-Star Weekend a Social Media Success

Peter Robert Casey | Posted 05.02.2012 | Home
Peter Robert Casey

When you combine a wildly popular league with a corporate culture of embracing technology and engagement, only one question remains: How social will the 2013 NBA All-Star Game be?

Golden State Warriors' Tweedia Day: Social Journalists Wanted

Peter Robert Casey | Posted 05.25.2011 | Home
Peter Robert Casey

The 2010-11 NBA season marks a year of change for the Golden State Warriors: New ownership, new logo, new website, new uniforms, and now, new media.

Interview with VP of Octagon Digital, Jim DeLorenzo

Peter Robert Casey | Posted 05.25.2011 | Home
Peter Robert Casey

As sports marketing agencies try to build their digital capabilities, Octagon has become a industry benchmark. VP DeLorenzo speaks with Knicks fans about its exciting new platforms.

Interview with Nick Maywald, CEO and Founder of SportingPulse

Peter Robert Casey | Posted 05.25.2011 | Home
Peter Robert Casey

As technology, media and marketing converge; no one is more qualified to talk about how this is changing the grassroots sport experience than Sporting...