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Beacons

Are Beacons the QR Code of 2015?

Jeanette Cajide | Posted 10.16.2015 | Technology
Jeanette Cajide

Beacon technology, currently used in some parks, museums, retail stores and restaurants, has failed to gain any meaningful traction in the last few years. It's a familiar feeling to me because it is reminiscent of a time in 2010 when marketers and advertisers rushed to implement a QR code strategy for their business.

4 Wishes for the Digital Advertising and Marketing Landscape

Damian Bazadona | Posted 05.23.2015 | Business
Damian Bazadona

I don't have a crystal ball, so I can't answer these questions definitively. But I've built a career and a company in the digital space, and it's my job to stay in front of these technologies and provide strategic direction for my clients. So here are four budding trends that I would love to see blossom over the next few years.

Beacons, Location, And Consumer Privacy

Julie Ask | Posted 12.10.2014 | Technology
Julie Ask

Do consumers want these personalized experiences, particularly as they become increasingly aware of just how often and by whom they are being tracked?

The Marketing Funnel: An Obituary

Puneet Mehta | Posted 09.22.2014 | Business
Puneet Mehta

As brands move on from the marketing funnel era, they need to keep the individual customer as the focus of every effort. Marketers can't promote a new product to the world and expect people to run out the door to pick it up.

Future Looks Bright From Silicon Valley

Mike Cassidy | Posted 09.09.2014 | Technology
Mike Cassidy

Maybe embracing the future is an occupational hazard of working for a Silicon Valley high-tech enterprise. Or maybe it's inherent in our times -- times when the pace of change and stunning innovation seems to accelerate hourly.