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Beet Retreat

'Branded Video Has Five Seconds To Impress': Group M's Rob Norman

Andy Plesser | Posted 04.27.2014 | Business
Andy Plesser

The emerging space of editorial video content produced by brand marketers is so new that there are few benchmarks for a successful campaign, says Grou...

'Addressability Won't Grow TV Pie': Nielsen's Hohman

Andy Plesser | Posted 04.27.2014 | Technology
Andy Plesser

Several technology developments are promising to revolutionize TV advertising with the same degree of individual targeting now being seen on the web. ...

(VIDEO) Digital Video Buying Goes Multi-Platform, Videology's Gaskamp

Andy Plesser | Posted 04.12.2014 | Media
Andy Plesser

Many folks in the online video advertising world are advancing their notion that TV and online video advertising are fusing together. Now some new num...

(VIDEO) Xaxis' Brian Gleason: Creative Is A 'Big Hole' For Digital Video Ads

Andy Plesser | Posted 04.12.2014 | Media
Andy Plesser

Ad campaign creativity has been lost in the multi-platform digital age as advertisers have rushed to cram their broadcast ads in to a range of very di...

(VIDEO) InMobi's is Powering Mobile Ads with Data, Stephanie Sarofian

Andy Plesser | Posted 04.12.2014 | Technology
Andy Plesser

Mobile platform InMobi is betting that the pivotal role phones play for consumers' lives will help drive use of mobile data too for brands and agencie...

New York Times to Debut Video 'Channel' Slate at NewFronts

Andy Plesser | Posted 04.07.2014 | Media
Andy Plesser

The New York Times is organizing its video operation into topic channels and  will soon make them available across its site, on Apps,  via connected...

AOL's Harnevo: The Future of Video News is a "Content Exchange"

Andy Plesser | Posted 04.06.2014 | Business
Andy Plesser

AOL has built an enormous video syndication platform which produces nearly 900 billion monthly video views for the likes of the BBC News, ESPN, the Ne...

Content Recommendation Engine Taboola Has Big Increase in Mobile

Andy Plesser | Posted 04.05.2014 | Technology
Andy Plesser

VIEQUES, PR - Taboola, the fast-growing content recommendation engine, which displays some three billion suggested thumbnails on Websites and mobile a...

Custom Content is Powering the Automation of Media Buying at Magna Global

Andy Plesser | Posted 04.05.2014 | Business
Andy Plesser

Magna Global, the media agency of Interpublic Group Mediabrands, has a goal of moving 50 percent of its media buying into an automated system by 2016....

The Washington Post's Schiffman Proposes Web Video News Consortium

Andy Plesser | Posted 04.05.2014 | Media
Andy Plesser

The Washington Post, having made a significant investment in digital video in the past 12 months, with 30 staff hires and an expanded production facil...

Forrester Study: Advertisers Want Convergence Measurement

Andy Plesser | Posted 03.31.2014 | Media
Andy Plesser

VIEQUES, PR -- About two-thirds of agencies and advertisers are betting that digital video and TV planning will merge in the next few years, says Bren...

Dailymotion to Power Programmatic Advertising with "First Party Data"

Andy Plesser | Posted 03.31.2014 | Media
Andy Plesser

VIEQUES, PR  - Dailymotion, the big global video destination site, is expanding its programmatic operations in 2014 with the utilization of deep, fir...

TouchCast's Schonfeld: Users Don't Want Lean-Back Video

Andy Plesser | Posted 03.31.2014 | Technology
Andy Plesser

VIEQUES, PR -- Once, the web was just a textual medium. Now, video volume is multiplying to occupy faster and fatter pipes. But, still, lean-forward ...

Google Continues to Expand Programmatic Offering

Andy Plesser | Posted 03.29.2014 | Technology
Andy Plesser

VIEQUES, PR - A big focus of Google's programmatic operations in 2014 will be on agencies and brands via the "buy-side" of its programmatic operations...

GroupM's Rob Norman: For Content Marketing, Context Is King

Andy Plesser | Posted 03.29.2014 | Business
Andy Plesser

VIEQUES, PR -- Everyone's talking about "content marketing", "native advertising" or "branded content" - the hybridization of editorial and marketing ...

New York Times Plans Branded Content In Video

Andy Plesser | Posted 03.29.2014 | Media
Andy Plesser

VIEQUES, PR -- The New York Times' recent website redesign introduced sponsored articles from brands like Dell. Next up, the paper plans to let market...

Look Who's Heading to Vieques for the Annual #BeetRetreat, presented by Videology with AOL On

Andy Plesser | Posted 03.24.2014 | Media
Andy Plesser

The third annual Beet.TV Executive Retreat on January 24-25 at the W Retreat & Spa on the Caribbean island of Vieques.   Over the course of two...

AOL, Digitas, MSNBC.com, MIT, NBC News, Taboola, Others Set for Beet.TV Leadership Retreat in March

Andy Plesser | Posted 03.09.2012 | Technology
Andy Plesser

I am pleased to announce the preliminary list of speakers for our two-day, executive retreat at the W Retreat and Spa on the island of Vieques on Mar...