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Beet Retreat

Living Through the Age of Fear, Uncertainty and Doubt: Furious' Swartz (VIDEO)

Andy Plesser | Posted 01.29.2016 | Business
Andy Plesser

FORT LAUDERDALE -- The advertising industry is going through enormous change. The internet has been fragmenting consumer behavior, taking analog ad ...

Carat's Doug Ray to Headline the Beet Retreat in Vieques Next Week (VIDEO)

Andy Plesser | Posted 01.28.2016 | Media
Andy Plesser

The transformation of the media agency and its trading desk; the next evolution in programmatic; the new forms of video advertising across screens, wi...

Dynamic Ad Inventory Will Be Infinite: Cablevision's Dolan (VIDEO)

Andy Plesser | Posted 01.26.2016 | Business
Andy Plesser

FORT LAUDERDALE -- When many vendors think about the emerging technology "dynamic ad insertion" (DAI), they think about ads inserted, on the fly, in ...

(VIDEO) Don't Throw Baby Out With Bath Water: GroupM's Gotlieb

Andy Plesser | Posted 01.07.2016 | Business
Andy Plesser

FORT LAUDERDALE -- The rapid development of advertising and marketing technology is allowing buyers to mash up disparate data sets to better inform c...

(VIDEO) Adobe's Three Solutions For TV Everywhere

Andy Plesser | Posted 12.28.2015 | Business
Andy Plesser

FORT LAUDERDALE -- It may seem confusing to viewers in other parts of the world, but TV Everywhere is America's system for ensuring cable TV subscrib...

(VIDEO) TubeMogul To Take Cross-Screen Planning Self-Service: Rondon

Andy Plesser | Posted 12.22.2015 | Media
Andy Plesser

FORT LAUDERDALE -- In November, video ad tech vendor TubeMogul unveiled software to let marketers plan their video and TV ad campaigns. In future, it ...

(VIDEO) Cablevision's Kristin Dolan: TV Addressability Helping Smaller Advertisers

Andy Plesser | Posted 12.17.2015 | Media
Andy Plesser

FORT LAUDERDALE -- New York cable TV company Cablevision's Total Audience has been making waves for allowing ad deals to benefit from super precisio...

(VIDEO) Content Trumps Frequency For Marketers: Bank of America's Paskalis

Andy Plesser | Posted 12.09.2015 | Business
Andy Plesser

FORT LAUDERDALE -- You can have all the ad tech in the world but, in this day and age, is it really advertising that can connect with consumers any lo...

(VIDEO) Popular TV Can Fend Off On-Demand Challenge Cable Execs Say

Andy Plesser | Posted 12.09.2015 | Media
Andy Plesser

FORT LAUDERDALE -- These days, it has become commonplace for broadcasters and advertisers to be fearful of the consumer shift from linear, live viewin...

(VIDEO) How The Weather Affects Marketers' Plans, David Clark explains

Andy Plesser | Posted 12.07.2015 | Media
Andy Plesser

FORT LAUDERDALE -- The Weather Company has been selling ads in to its mobile apps based on specific weather conditions local to users for a couple of...

(VIDEO) GroupM's Gotlieb & Cablevision's Dolan on Audience Measurement Solutions for Addressable TV

Andy Plesser | Posted 12.07.2015 | Business
Andy Plesser

FORT LAUDERDALE -- In an age where connected TV providers can give advertisers accurate viewing data, hot off the box, what good is the decades-old m...

(VIDEO) Experian Gearing to Launch Connected Addressable TV Platform

Andy Plesser | Posted 11.30.2015 | Business
Andy Plesser

"This has really been the year of addressable TV. We've done literally triple the amount of work compared to 2014," according to Experian addressable...

(VIDEO) Castree On Videology's "Sand, Rocks & Boulders"

Andy Plesser | Posted 11.25.2015 | Technology
Andy Plesser

FORT LAUDERDALE -- It's one of the major ad tech vendors promising to define the emerging video advertising space. But what is going on at Videology l...

(VIDEO) How Simulmedia Tracks The ROI Of Linear TV: VP Storan

Andy Plesser | Posted 11.25.2015 | Media
Andy Plesser

FORT LAUDERDALE -- It may be old-fashioned linear TV, but that doesn't mean you can't bring internet-like next-gen ad measurement to the 'ol box. Th...

(VIDEO) Data Will Set Context Free: SMG's Scheppach

Andy Plesser | Posted 11.25.2015 | Media
Andy Plesser

Advertisers are getting excited by the possibilities for super-targeted TV marketing promised by new ad tech platforms. In fact, to many, it looks li...

(VIDEO) Two Steps To Scaling Addressable TV Heights: Invision's Marshall

Andy Plesser | Posted 11.25.2015 | Business
Andy Plesser

FORT LAUDERDALE -- This year, the promise of "addressable TV", allowing advertisers to target individual TV sets, became a reality. But it remains jus...

(VIDEO) Adobe Primetime's Prime Targets For 2016

Andy Plesser | Posted 11.16.2015 | Technology
Andy Plesser

FORT LAUDERDALE -- Adobe has spent the last couple of years getting its Primetime suite in to shape to help broadcasters deliver multi-screen video. ...

(VIDEO) 'Creative Versioning' For TV Ads Is Here And Now: GroupM's Gotlieb

Andy Plesser | Posted 11.16.2015 | Media
Andy Plesser

The talk in ad land is all about when advertisers will get to deliver super-targed, hyper-optimized TV ads with digital precision. But don't wait for ...

(VIDEO) UK's Sky Taps Videology for Programmatic Video Ad Solution

Andy Plesser | Posted 11.16.2015 | Business
Andy Plesser

FORT LAUDERDALE - Sky, the U.K. satellite TV operator, has selected Videology to provide services to automate and manage its "converged video advertis...

(VIDEO) Viewability Will Hike Online Ad Prices: Xaxis' Chair David J. Moore

Andy Plesser | Posted 05.19.2015 | Business
Andy Plesser

Advertisers' quest for buying only ads that can be viewed by human users may end up costing them more to advertise in the long run, says an influentia...

(VIDEO) AOL Goes Short At Prime-Time To Reach Viewers: Martinez

Andy Plesser | Posted 05.09.2015 | Entertainment
Andy Plesser

AOL is learning the unique ways in which consumers want to watch its original video line-up via mobile devices. In this video interview, Marta Martin...

(VIDEO) Nielsen's Hohman Ready To Measure Netflix

Andy Plesser | Posted 05.04.2015 | Entertainment
Andy Plesser

Netflix may not want to open up its audience ratings to industry onlookers - but that doesn't mean measurement houses aren't trying to put some number...

(VIDEO) Ad Tech Consolidation Doesn't Mean Walled Gardens: BrightRoll's Mosher

Andy Plesser | Posted 05.03.2015 | Technology
Andy Plesser

Ad-tech M&A is in full-swing. Whilst the industry lumascape looks complex today, large internet operators are snapping up some of the bigger ad te...

(VIDEO) Digital Isn't Boosting Overall Ad Growth Much: comScore's Fulgoni

Andy Plesser | Posted 05.03.2015 | Business
Andy Plesser

Digital advertising has grown fast over the last few years - but its surge is not causing the overall advertising economy to inflate, says an ad measu...

(VIDEO) Ad Creatives Going Through Renaissance: AOL's Martinez

Andy Plesser | Posted 04.29.2015 | Business
Andy Plesser

FORT LAUDERDALE -- Online ads aren't just banners anymore. Recent developments in digital marketing mean the discipline is beginning to create richer,...