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Behavioral Targeting

Will Diet Dr. Pepper, Pepsi and Big Data Determine the Outcome of Tomorrow's Election?

Tarun Wadhwa | Posted 01.05.2013 | Technology
Tarun Wadhwa

Campaigns have entered the era of "Big Data" -- they target voters based on scraps of information they gather from unlikely places. Voters used to be the ones obsessing over details of a candidate's personal life. Now the tables have turned.

Firefox Collusion Tracks the Companies Tracking You Online

Brett Greene | Posted 07.09.2012 | Denver
Brett Greene

With each click of the mouse we leave breadcrumb trails of our interests, needs and websites we stumble upon. But the majority of the companies that track us online and collect data on our activities never asked for permission.

Just-in-Time Advertising: Why Immediacy Wins

Rob Leathern | Posted 03.06.2012 | Business
Rob Leathern

Advertising is by its nature, a probabilistic, risk-based exercise. Some of just-in-time manufacturing's benefits are applicable to problems faced today in the advertising industry.

Could Federal Government Privacy Policy Kill Online News?

J.H. Snider | Posted 12.17.2011 | Media
J.H. Snider

Last week I attended the 25th anniversary celebration of the Kennedy School of Government's Shorenstein Center on the Press, Politics and Public Polic...

Andrea Stone

Talk To Me: TSA Wants To Know Where You Have Been, Where You Are Going

HuffingtonPost.com | Andrea Stone | Posted 12.04.2011 | Politics

BOSTON -- Katherine Dombrowski wasn't expecting a quiz as she waited in the TSA security line at Boston's Logan International Airport. But that's what...

New Consumer Financial Protection Bureau Should Regulate Online Advertising of Financial Products

Nathan Newman | Posted 10.16.2011 | Business
Nathan Newman

By closely regulating how the large search engine and related online advertising players collect and share the personal data they control, many abuses can be stopped.

The Cost of Lost Privacy, Part 3: Google, the Subprime Meltdown and Antitrust Implications

Nathan Newman | Posted 09.14.2011 | Technology
Nathan Newman

Most people don't think of Google as a key player in the financial debacle that crashed the economy, but like almost every company making billions of dollars in the last decade, a chunk of Google's profits were coming straight from the subprime mortgage lenders.

The Cost of Lost Privacy, Part 2: "Pain Points," Discrimination and Advertiser Use of Google Data

Nathan Newman | Posted 09.12.2011 | Business
Nathan Newman

The Internet was supposed to let people escape easy racial discrimination, but behavioral tracking reverses everything.

Solving the Privacy Dilemma

Jules Polonetsky | Posted 05.25.2011 | Technology
Jules Polonetsky

Solving the privacy dilemma online may be as simple as companies simply fessing up the truth to consumers. We are here to help connect you to other people and to help sell you things you may like.

Ad Networks or Content sites? Content or Data? Confused? Listen to the Crowds

Jarvis Coffin | Posted 05.25.2011 | Media
Jarvis Coffin

A survey of agencies and marketers revealed that 52 percent of them plan to spend more on content sites this year.

Google Expands Behavioral Targeting, Risking Privacy Outcry

AllThingsD | Peter Kafka | Posted 05.25.2011 | Technology

A year ago, when Google started testing its own version of "behavioral targeting" to track Web surfers' visits, and serving them ads on other sites ba...

A "Personal" Invitation from Newt Gingrich

Jarvis Coffin | Posted 05.25.2011 | Media
Jarvis Coffin

A fax sent by Newt Gingrich is unsolicited -- and possibly unlawful.

Ad Agencies Should Pay Attention to Potential Opt-In Legislation in Washington

Jarvis Coffin | Posted 05.25.2011 | Media
Jarvis Coffin

Doesn't advertising have enough problems? People don't like commercial interruptions. Now the potential exists to place an interruption in the way of the interruption?

Deeply Superficial

B. Jeffrey Madoff | Posted 05.25.2011 | Media
B. Jeffrey Madoff

The internet is like an amusement park: There are rides that get lots of attention then fade in popularity as something newer and faster shows up. The newest attraction on the fairground is Twitter.

Kroger Uses Shopper Data To Target Coupons

AP | DAN SEWELL | Posted 05.25.2011 | Business

CINCINNATI — Lisa Williams has never liked sorting through coupons, and she no longer has to at Kroger Co. grocery stores. Every few weeks, cou...

War Against the Web

Randall Rothenberg | Posted 05.25.2011 | Business
Randall Rothenberg

Perhaps the scariest term in business today is "behavioral targeting." It also turns out to be one of the best practices around to assure the combination of consumer choice and marketing effectiveness on the Internet.