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Belinda Parmar

The Daring Book for Boys in Business

Belinda Parmar | Posted 07.09.2013 | Books
Belinda Parmar

While Cunningham and Roberts's previous book, Inside Her Pretty Little Head, was a guide to successful female brands, The Daring Book for Boys in Business is for male-centric companies.

Social Change Via Social Media: How Modern Campaigners Are Making Noise on the Net

Belinda Parmar | Posted 10.24.2012 | Impact
Belinda Parmar

When I launched Lady Geek in 2010 it was an incredibly daunting prospect. I had a cause that I believed in -- making the technology industry more accessible to women -- but when it came to getting our voice heard I had to start completely from scratch

Sony Xperia Go (Review)

Belinda Parmar | Posted 10.20.2012 | Technology
Belinda Parmar

The Sony Xperia Go is that remarkable thing that you don't see too often these days: a phone which is trying to be a phone, rather than a phone which is trying to be a computer.

Samsung Galaxy Tab 2 10.1 (Review)

Belinda Parmar | Posted 10.20.2012 | Technology
Belinda Parmar

Tablets are exciting, there's no doubt about that. Everyone wants one and, supposedly, 50 million people have one. So, when the Samsung Galaxy Tab 2 (10.1) arrived on my desk, I ripped it open, didn't I? Well, not quite.

Fighting the Dark Side of Social Networks.

Belinda Parmar | Posted 10.08.2012 | Women
Belinda Parmar

One of the questions that comes up when discussing the subject of trolls is how best to deal with people who misuse social networks -- which are, in my opinion, an incredible force for good -- to spread vile abuse.

Improving Lives, One App at a Time

Belinda Parmar | Posted 09.24.2012 | Impact
Belinda Parmar

We can be negative about the rise of technology in our lives all we like, but smartphones and tablets have become a fantastic enabler for people to improve their lives.

Pink Really Does Stink

Belinda Parmar | Posted 09.17.2012 | Impact
Belinda Parmar

Some of you will have read before about my distaste for tech's 'pink it and shrink it' tactic when marketing towards women -- namely, the belief that it is enough when designing a product for women to make it pinker, cuter and simpler than the 'male' version. Why do they do this?

The Appointment of Marissa Mayer Is a Milestone for Women in Tech

Belinda Parmar | Posted 09.16.2012 | Technology
Belinda Parmar

Technology is an overwhelmingly male industry. But in Silicon Valley there are the first signs of change in the air as Yahoo! appointed Marissa Mayer as its new CEO -- a move that has been applauded across the industry and is tipped to revive the fortunes of one of the internet's most recognizable brands.

Why Twitter is Great for Women

Belinda Parmar | Posted 09.04.2012 | Women
Belinda Parmar

There is something incredibly refreshing about a platform that lets the world talk to each other so openly while putting so little emphasis on projected style, gender or personality.

Why It's Time to Say Goodbye to St. Mom

Belinda Parmar | Posted 09.10.2012 | Parents
Belinda Parmar

If there's a moment where motherhood turns you into the kind of selfless, viceless, paragon of virtue seen in these sorts of ads, I'm still waiting for its arrival.

Should Women Act Like Men to Get On?

Belinda Parmar | Posted 02.04.2012 | Technology
Belinda Parmar

Picture this -- a man is speaking to a woman about a business proposal. She is nodding along, letting him know she is listening, but he assumes her...