In order to stand out in the competitive world of business today, we must develop ways to communicate our ideas and draw attention to our products and services, while at the same time, walk a very delicate balance of not coming on too strong. If potential customers feel like you are coming AT them, they back off. So how do you do this?
If you want to know New York, get to know its street cuisine. I learned it early. Growing up in Manhattan's Chelsea neighborhood, I would get a lunch of two hot dogs in steam-soft rolls from the guy who set up his stainless-steel pushcart on the corner of 17th Street every morning, rain or shine, Saturdays and holidays, summer-fall-winter-spring.