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Beneful Revisited

Carlotta Cooper | Posted 05.05.2016 | Impact
Carlotta Cooper

Anyone with a dog today knows that the current trend in feeding pets is to feed foods that have more familiar ingredients. Surveys increasingly show t...

Pet Food Brands Woo New Consumers With Disruptive Marketing

Scott Goodson | Posted 06.01.2015 | Green
Scott Goodson

As a consumer overwhelmed by the profusion of brands, it's increasingly more confusing and difficult to know what's right for your little Balthazar or Zorro. In the past we relied on our gut.

Class Action Suit vs. Beneful Will Be Hard to Prove

Carlotta Cooper | Posted 05.10.2015 | Business
Carlotta Cooper

Dog foods are more than the sum of their parts. Think of it this way: if someone is a bad cook, it doesn't really matter if they use the finest ingredients. The meal they make can be inedible. On the other hand, a good cook can take humble ingredients and make a delicious meal.

WATCH: Nate Berkus' Best Tips For Stylish Pet Owners

The Huffington Post | Michelle Manetti | Posted 08.16.2013 | HuffPost Home

Making the case for decorating for dogs.

WATCH: The Most Entertaining Way To Feed Your Dog -- EVER

Posted 07.03.2013 | Good News

If you're a pet owner, you know animals will do just about anything to get to their food. But we've never seen them do anything quite like this. Be...

WATCH: Puppy Surprises Officeworkers With Midday Visit

Posted 12.04.2012 | Chicago

Clearly understanding that Chicagoans could benefit from having more random encounters with puppies in their lives, the marketing folks at Beneful Dog...