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What's the Difference between Social Media and Social Business?

Alistair Rennie | Posted 02.04.2013 | Technology
Alistair Rennie

A major change is taking place in social media these days: Leading-edge companies are moving from "liking" to leading. The next step will be much deeper as the leaders recognize that social engagement is an opportunity to redefine the client service experience, be proactive is delivering customer care and differentiate in new ways.