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It's Time to Get Your Thriller on -- at ThrillerFest X

Jennifer S. Wilkov | Posted 07.10.2015 | Books
Jennifer S. Wilkov

For many interested in the book publishing industry, conferences are some of the best ways to keep up with the changes occurring in this field, get the latest inside information about new technologies and new upcoming publications, and keep in contact with existing colleagues and meet new ones.

Lights Go On: Part XLVII -- BEGINNING

Thomas Bähler | Posted 06.17.2015 | GPS for the Soul
Thomas Bähler

Today I am so happy to report that ANYTHING IS POSSIBLE A TALE OF ÆSOP has become a bestseller! Thanks to all of YOU! I am grateful beyond wor...

How to Turn a Freebie Lover Into a Super Fan

Penny C. Sansevieri | Posted 05.25.2015 | Books
Penny C. Sansevieri

A few years ago I worked on a project that was tied to Days of Our Lives. For those of you who grew up with soap operas (or maybe still try to catch them from time to time) you know that this show has been on the air for 50 years.

Getting Influencers to Notice You

Penny C. Sansevieri | Posted 04.27.2015 | Books
Penny C. Sansevieri

I'm a firm believer that even the most high-profile influencers are reachable if you take the right actions to do so.

The Next Marketing Trend: The Pursuit of Micro-Fame

Penny C. Sansevieri | Posted 03.18.2015 | Books
Penny C. Sansevieri

There's a saying in the music business: if you can't be a hero in your hometown, you can't be a hero anywhere. Bruce Springsteen and Billy Joel both played bars that likely you and I wouldn't be caught dead in.

Get Your Book into Costco (and other specialty stores)

Penny C. Sansevieri | Posted 01.13.2015 | Books
Penny C. Sansevieri

Authors ask me all the time: How can I get my book into Costco? To tell you the truth, it's really not that complicated. But let's look at the different ways that Costco stocks product.

Here's What A Bestseller Looked Like In The 1920s

The Huffington Post | Maddie Crum | Posted 07.22.2014 | Books

Assiduous bibliophiles know their T.S. Eliots and F. Scott Fitzgeralds -- the authors who shaped our modern conception of the 1920s. But which books w...

PRO TIP: The Difference Between Being an Expert and Being a Fan

Penny C. Sansevieri | Posted 09.14.2014 | Books
Penny C. Sansevieri

I haven't "seen it all" but I have become a tad jaded when it comes to experts versus someone who is a fan. I love fans, don't get me wrong, but it's a big stretch from fan to expert and, if you're publishing a book, you should know why this matters.

Why Free Is Your Best Marketing Tool (And How to Harness It)

Penny C. Sansevieri | Posted 07.29.2014 | Books
Penny C. Sansevieri

It seems that everyone wants a freebie these days, doesn't it? It's gotten to the point that when I mention doing a free eBook giveaway to authors, th...

How to Research Keywords to Help you Create the Perfect Book

Penny C. Sansevieri | Posted 06.23.2014 | Books
Penny C. Sansevieri

Keywords affect all areas of promotion: from creating the right copy on your website, to placing ads on Facebook that get attention, to developing an irresistible book idea. But more than that, you want to create a book idea that Amazon will love.

How to Create Best-selling Book Ideas

Penny C. Sansevieri | Posted 06.03.2014 | Books
Penny C. Sansevieri

It's one thing to write a book -- it's quite another to write a book that will sell. We all want to follow our passion, write our dream and dance crea...

How to Market Your Book

Rana Florida | Posted 01.30.2014 | Business
Rana Florida

If you want your book to be bought and read by the widest possible audience, you have to start marketing it long before its publication date. Here are some simple tips on marketing that every author should take to heart.

Chelsea Cain's Newest: The Return of Gretchen Lowell and Archie Sheridan in Let Me Go

Holly Cara Price | Posted 10.12.2013 | Books
Holly Cara Price

New York Times bestselling author Chelsea Cain is back this week with the sixth installment of her gripping saga about Detective Archie Sheridan and h...

This Week's Bestsellers

AP | The Associated Press | Posted 09.11.2013 | Books

Week ending July 7th, 2013, powered by Nielsen BookScan. Copyright 2013 The Nielsen Company. HARDCOVER FICTION...

Which Legendary Director Will Be Narrating The "Go The F*** To Sleep" Audiobook? | Alison Flood | Posted 08.14.2011 | Books

Legendary film director Werner Herzog has agreed to narrate an audio version of the surprise hit Go the Fuck to Sleep, a comic bedtime book for parent...

How A Completely Blank Book Became An Amazon Bestseller

Real Business | Posted 06.08.2011 | Books

I stared at my computer screen. There, sitting in my inbox was an email that confirmed the world around me had gone totally and utterly, bone-fide, st...

Are You a Commitment-Phobic Author?

Arielle Ford | Posted 05.25.2011 | Books
Arielle Ford

Have you ever heard that you should dress for the job you want? The implication is to look the part so that your boss can picture you in the position...

Author Beware: Unsteady Terrain Ahead

Peggy McColl | Posted 05.25.2011 | Books
Peggy McColl

We often see warnings signs posted about things we should be aware (or beware) of as we explore new territories. For instance, a state park sign may...

The Malcolm Gladwell Book Generator | Posted 05.25.2011 | Books

Amy Hertz, Huffington Post: What comes after "The Tipping Point"? A book titled "Nothing," on sandcastles, or "The Tripping Point," which can't rememb...

Thriller Author James Patterson Aims To Improve The Narratives Of Games

ZDNet | Posted 05.25.2011 | Books

Turns out, Patterson was more interested in adding better narrative to games (a worthy cause, IMHO), but seemed skeptical about the idea of gamifying ...

Google Publishes Book To Explain The Internet

Telegraph | Posted 05.25.2011 | Books

Search engine Google has commemorated the 20th anniversary of a paper crucial to the web's development by producing an online book to explain how the ...

Managing the High Maintenance Client

Peggy McColl | Posted 05.25.2011 | Business
Peggy McColl

Let's face it, we all have clients whose methods or personality would not be described as easy going and flexible. So what can you do with your more high maintenance clients?

Stieg Larsson Boxed Set | Posted 05.25.2011 | Books

In time for the holiday season, Knopf will release a boxed set of Stieg Larsson's bestselling Millennium trilogy. The $99 package includes three hardc...

Literary Underdogs

The Guardian | Benedicte Page | Posted 05.25.2011 | Books

The eight books chosen for the inaugural Fiction Uncovered will be announced in spring 2011 and go into a Waterstone's "3 for 2" promotion. Foyles and...

The Week's Hottest Reads: Publishers Weekly Bestsellers

AP | The Associated Press | Posted 05.25.2011 | Books

HARDCOVER FICTION 1. "American Assassin" by Vince Flynn (Atria)...