Writing a book is one thing, promoting it is a whole different animal. But what if you could, right out of the gate, know exactly what to do to create an outstanding, well-received book that was promoted in such a way that it sold better than you expected?
Until the publication of my first novel, I'd never consciously thought about the importance of cover design. But the graphic artist's crucial role in the novel's production (and possible success) became apparent. The artist's talent was vitally important to the commercial viability of the novel.