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This Might Be The Most Hipster Item Of Clothing Ever

The Huffington Post | Lydia O'Connor | Posted 06.19.2014 | Style

What’s more cliché hipster than biking to work in a plaid shirt? Biking to work in a plaid shirt with sewn-in reflective stripes. San Franci...

Clothing Company Betabrand Hires Ph.D. Students As Models

The Huffington Post | Jamie Feldman | Posted 03.13.2014 | Style

Well, this is a pleasant surprise. With all the awful Photoshop fails surrounding clothing retailers on a daily basis, it is really refreshing whe...

Chef Gets Into The Underwear Game

Posted 05.22.2013 | Taste

We're not sure these need to exist.

Never Lose Your Socks Again

The Huffington Post | Drew Guarini | Posted 06.07.2012 | Small Business

As you fill up your dryer with your load of laundry, they’re there. But once the dryer starts running, they’re conspiring on how to make your life...

LOOK: Pinstripe Hoodie Arrives Just In Time For Facebook IPO

The Huffington Post | Timothy Stenovec | Posted 05.10.2012 | Technology

Mark Zuckerberg took some heat earlier this week for wearing his signature hoodie to a meeting with potential investors. But maybe he would have be...

The Gravy Mile: Tim 'Gravy' Brown To Eat Snack Cakes While Running A 7:30 Mile

BrandNew | Posted 05.25.2011 | Home

Betabrand proudly presents the most spectacular event of the fall fashion season. Eating icon Tim "Gravy" Brown, will consume a potentially vomit-indu...

The 'Cornucopia' Bag: From The People Who Brought You 'Gluttony Pants'

Posted 05.25.2011 | Home

From the folks that brought you Chef Chris Cosentino's 'Gluttony Pants' (designed specifically for eating), comes the self-proclaimed "World's First F...

Gluttony Pants: Chris Cosentino's Eating Wear, & A Slo-Mo Food Fight Tribute Video [UPDATED]

Posted 05.25.2011 | Home

UPDATE, 8/11/10: Betabrand's Slo-Mo Food Fight: The Gluttony Pants Tribute Video Betabrand has released a new video, ostensibly to promote Chris Cos...