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Big Data Marketing

Where Does Big Data Fit Into Marketing?

Scott MacFarland | Posted 12.01.2016 | Business
Scott MacFarland

Photo Credit: Stockpic CC0 License Where does your big data fit in to your marketing? This is a very tricky question. Of course you want to capture ...

Knocking Big Data Down to Size

Rajat Paharia | Posted 04.09.2014 | Technology
Rajat Paharia

Creating brand love today requires getting out in front of a fast-moving, digitally connected customer base marked by constantly shifting allegiances and an ability to chase the next best deal. In other words, you need all the help you can get.

Three Myths About Big Data and Marketing

Jim Yu | Posted 05.26.2013 | Business
Jim Yu

Everyone is talking about how Big Data will save the oceans, predict the weather and track the functions of human bodies. In the world of business, Big Data will transform marketing forever. The real question is, How to maximize Big Data's value to my company's marketing now?