Big data technology means that corporations know so much about every person that during every hiring decision, every sale to a consumer, and every loan to a family, they can increasingly extract the maximum profit from each of those transactions. This big data dynamic seems like a key story in the current rise in economic inequality.
From a very early age, our decisions are subject to the influence of others. And although we all shrugged our shoulders when our mothers asked that question to prove her point, the same question is continually asked by marketers "If one customer behaves in a certain way, will others follow suit?" And more specifically "If one customer leaves, will her connections do the same?"