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When Governments Act Like Startups

Susan Scrupski | Posted 05.22.2015 | Business
Susan Scrupski

In the same way big data analysis can predict spending patterns and customer habits, it can yield insights that pay tremendous social dividends. The State of Indiana is in the vanguard with this approach; it's only a matter of time before other states follow suit.

Here's How #IoT and #Big Data Will Improve Customer Service

Beverly Macy | Posted 05.19.2015 | Business
Beverly Macy

Internet of Things is everywhere now. Your car, for example, is capable of providing real-time diagnostic and gps location data and also track speed, fuel consumption and engine data.

Marketers -- When Is "Who and Why?" More Important Than "Where?"

Scott MacFarland | Posted 02.06.2015 | Business
Scott MacFarland

Maybe a day will come when "Where, Why and Who" will be one and marketers will be able to apply one solution to solve their problems. However, that doesn't exist yet and we must be creative problem solvers to figure out the best way to open the floodgates.

Watching the iWatch and the Battle for the Smart Home

Beverly Macy | Posted 11.10.2014 | Technology
Beverly Macy

Big news yesterday as Apple shows the world how it's done. The results? A (free) U2 album on iTunes; a larger screen; paving the way for mobile payments; and, of course, the long-awaited iWatch.

The Magic Behind Apps: An Interview With Qlik Tech CEO Lars Bjork

Natalie Pace | Posted 08.04.2014 | Technology
Natalie Pace

Ever wonder which companies aggregate all of that big data into compelling and easy-to-use visuals? It turns out that there are three entrepreneurial companies that are leading innovation in the industry.

Intuition and Big Data Collide

Scott MacFarland | Posted 07.02.2014 | Business
Scott MacFarland

When I started my career back in the late 80s, 'intuition' was a skill that was greatly valued. It was used in marketing, sales meetings, to help acqu...