In the same way big data analysis can predict spending patterns and customer habits, it can yield insights that pay tremendous social dividends. The State of Indiana is in the vanguard with this approach; it's only a matter of time before other states follow suit.
Maybe a day will come when "Where, Why and Who" will be one and marketers will be able to apply one solution to solve their problems. However, that doesn't exist yet and we must be creative problem solvers to figure out the best way to open the floodgates.
Ever wonder which companies aggregate all of that big data into compelling and easy-to-use visuals? It turns out that there are three entrepreneurial companies that are leading innovation in the industry.