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Tips for Auto Marketers: Connected Cars, Green Cars and Year-Round Buying

John Gagnon | Posted 05.13.2016 | Business
John Gagnon

Lately I'm completely obsessed with my hunt for a new car. My image searches are lined up in open tabs in my browser.

Make Mom Proud With Smart Mother's Day PPC Strategy

John Gagnon | Posted 04.13.2016 | Business
John Gagnon

There are more than 85 million moms in the U.S. But you and I both know there is only one - our own. Since I was little, the closer we got to Mother...

Rethinking Your PPC Strategy

Matthew Tyson | Posted 03.11.2016 | Business
Matthew Tyson

As the use of content and social media continues to rise in the great big world of digital marketing, is there any room left for the pay-per-click campaigns we've come to love (or hate)?

5 Ways to Make Halloween a Devilish Treat for Your Retail Business

John Gagnon | Posted 09.09.2015 | Business
John Gagnon

Whether you're a traditional Halloween retailer or not, the holiday has some treats in store for you. These tips for stronger paid search marketing could deliver a gravely satisfying Halloween season.

3 Surprising Facts to Drive Home and Garden Digital Marketing

John Gagnon | Posted 05.11.2015 | Small Business
John Gagnon

As a retail category, home and garden is massive, and includes home improvement, furniture, decks, landscaping, lawn tools and the like. If you've ever thought about updating your kitchen, you already know this is an expensive retail category.

6 Fierce Football Plays for Winning at Paid Search Marketing

John Gagnon | Posted 02.03.2015 | Small Business
John Gagnon

Paid search advertising is growing every year, even as traditional advertising spend declines. Growth in paid search advertising demands special attention be given to the outrageous boom in mobile paid search advertising, too.

7 Things Godzilla Can Teach us About Search Advertising

John Gagnon | Posted 09.27.2014 | Small Business
John Gagnon

Digital marketing can be overwhelming if you've never stepped onto that stage before. The same is true of Godzilla -- so huge! So unpredictable! So impossible to understand!

4 Things You Need to Know for SMB Search Marketing Success (That We Bet You Know Already)

John Gagnon | Posted 12.08.2013 | Small Business
John Gagnon

Before you jump into search marketing that you have to pay for, make sure you're covered for free in the two most important areas for every small business.

Microsoft 'Takes On Goliath' With Bing TV Ads Mocking Google

guardian.co.uk | Mark Sweney | Posted 05.25.2011 | Technology

Microsoft's 'Bing and decide' campaign, starting on television this week, attacks 'information overload' of rival's results...