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3 Surprising Facts to Drive Home and Garden Digital Marketing

John Gagnon | Posted 03.11.2015 | Small Business
John Gagnon

As a retail category, home and garden is massive, and includes home improvement, furniture, decks, landscaping, lawn tools and the like. If you've ever thought about updating your kitchen, you already know this is an expensive retail category.

6 Fierce Football Plays for Winning at Paid Search Marketing

John Gagnon | Posted 02.03.2015 | Small Business
John Gagnon

Paid search advertising is growing every year, even as traditional advertising spend declines. Growth in paid search advertising demands special attention be given to the outrageous boom in mobile paid search advertising, too.

7 Things Godzilla Can Teach us About Search Advertising

John Gagnon | Posted 09.27.2014 | Small Business
John Gagnon

Digital marketing can be overwhelming if you've never stepped onto that stage before. The same is true of Godzilla -- so huge! So unpredictable! So impossible to understand!

4 Things You Need to Know for SMB Search Marketing Success (That We Bet You Know Already)

John Gagnon | Posted 12.08.2013 | Small Business
John Gagnon

Before you jump into search marketing that you have to pay for, make sure you're covered for free in the two most important areas for every small business.

WATCH: Bing's Holiday Ads Will Warm Your Heart

AP | MICHAEL LIEDTKE | Posted 01.23.2012 | Technology

SAN FRANCISCO — Like Santa Claus on that one foggy Christmas Eve, Microsoft has summoned Rudolph the Red-Nosed Reindeer to guide some precious c...

Microsoft 'Takes On Goliath' With Bing TV Ads Mocking Google

guardian.co.uk | Mark Sweney | Posted 05.25.2011 | Technology

Microsoft's 'Bing and decide' campaign, starting on television this week, attacks 'information overload' of rival's results...