People who study ecological design understand the importance of thermal mass for keeping places cool in the summer and warm in the winter. As water issues continue to plague many parts of the planet, the notion of rainwater harvesting becomes more logical.
Using a single form of organizational structure for all circumstances is like using a single tool for all situations. When presented with a tomato or a screw, we hit with our hammer. If only we had a knife for the tomato and a screwdriver for the screw, we would be more efficient and effective.
A new sense of appreciation in humbled relationship with nature can spread like wildfire, and help us build an ecological foundation for life and prosperity, hundreds, even thousands of years into the future.
"Once, one of our buildings partially collapsed. I spent an anxious night on the rescue team, wondering if somehow I had caused this catastrophe. It was an epiphany. I became aware of unintended consequences and the need to change the design and construction industry to support life."
Energy efficiency has often been called the "low-hanging fruit" of our battle against climate change. An appropriate metaphor, as Climate Progress's Joe Romm points out, because energy efficiency "grows back."
Ultimately, one of our biggest mistakes is the rush to exploit resources without regard for the consequences or the long-term costs. What takes nature billions of years to create can be destroyed in just minutes with heavy machinery.
The business logic for protecting nature has always been a harder sell than making the case for other green initiatives. Dow is now tackling this issue, working with The Nature Conservancy to try and make the business logic clearer.