The holiday shopping season isn't just a great time to get shoppers in your door, it's also a great time to give them reasons to love your brand and stay loyal to you for years to come.
First comes Thanksgiving, a heritage slightly scarred by glitzy parades, football, turkey fryer incidents, and overeating, but still imbued with volunteerism, thankfulness, and family.
For salaried workers and for most two-income households, working on Thanksgiving or Christmas is the exception, not the rule. However, for minimum wage workers and those without job security, staying home is simply not an option.
The 2014 holiday shopping season is upon us! Hooray? With media and advertisers bombarding us with "Black Friday" and "Small Business Saturday" and re...
Twitter lies. There are definitely more than 140 characters allowed in the Twittersphere. Here are some of the many idiots and characters that you follow on Twitter.
"Black Friday" was organic back then. Retailers didn't fabricate the day, shoppers turned it into a retail holiday and retailers embraced them. It was driven by the shoppers, nothing else. Then somewhere along the say, it turned into a fiasco
Black Friday has the power to do good. This day of extreme consumerism, this day that that causes stampedes in the name of giving gifts, can give the greatest gift of all -- the promise of a brighter future.
Leading with low prices cheapens your brand. Sure, people will rush out to buy your product, prompting a spike in sales. But at the same time, customers will be so focused on price they will lose sight of the intrinsic value in paying full retail price.
Thanksgiving Day is a holiday where family and friends gather together and express gratitude for everything in their lives. But those who work at Walmart have little to be thankful for, at least when it comes to their employment.
Can't we stop a moment, for just a day, to allow people to be at home with their loved ones, they ask? These critics believe corporations are evil for making workers come in on a holiday. I couldn't disagree more.
While retailers do offer deep discounts on Black Friday, they're usually found on a select few items, with limited quantities, making it extremely difficult to snag a truly great deal in stores. So how much do you save on Black Friday?
While many of us engage in pure holiday activities of grace and gratefulness, many of us also "gobble, gobble." Consumption, for some, reaches its highest point of the year. Our gobbling behavior suggests that we are hungry, perhaps starving. Why? Consider the following.
There's a reason Gmail sent that email to your Spam folder. Leave it there. If you didn't ask for it, don't click on it!
We've all seen it on the internet, in television and probably on the radio. Black Friday shoppers are made to look like selfish idiots. I just want to take a moment though to explain why Black Friday shoppers are not villains.
Thanksgiving is an amazing holiday with amazing food and a chance to make amazing memories with our amazing families... in theory.
The point is, they will be open and requiring employees to clock in and work on a national holiday set aside for people to give thanks with family and friends. It's wrong. Period.