In the year and a half I have been blogging about random thoughts, recipes, and parenting lessons I have learned, I have gained a steady stream of good traffic, and I am proud of that. It has been a slow road, full of ups and downs, but I have learned quite a bit from my first semi-successful beginner blog.
You probably already know why your business should have a blog. You know you'll increase traffic to your website, build authority, provide useful information, and engage with your customers. You might even provide the information they need to make a buying decision. Unfortunately, most blogs get very little traffic.
It actually pains me. I am roaring through my inbox (still haven't taken the time to set up the email filters like my business coach has taught me to), trying to maximise my writing time while handling incoming emails, upgrading my proposal document, and carefully scheduling every moment of my Google calendar for maximum efficiency.