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Influencers vs. Advocates in New Media

Kevin Price | Posted 03.23.2013 | Technology
Kevin Price

There are a broad range of individuals who can be called advocates, because they are often a "dime a dozen," while others can also get paid large amounts for promoting certain brands and products.

Is This the Age of Influence or Advocacy?

Blake Landau | Posted 03.09.2013 | Business
Blake Landau

It hasn't actually been that long since the Spanish American War in 1898. Human nature doesn't change. We will always have influencers in the community who can sway people. What has changed is the technology making relationship building easier.

NMX is Not Just Another Blogging Event

Kevin Price | Posted 03.09.2013 | Technology
Kevin Price

New media is hardly a "new thing," yet events like the NMX Expo (January 5 to 8, 2013 in Las Vegas, NV) continue to attract huge numbers as they seek to learn and understand all the opportunities available in new media.

Down With Mobile Banner Ads

Brian Wong | Posted 03.05.2013 | Business
Brian Wong

I'm of the opinion that there's a better way to engage people on their phones than taking a billboard (a 70-year-old marketing technology) and shrinking it down to fit a four-inch screen.

The Decision to Follow You on Twitter Takes Less Than 10 Seconds

Vala Afshar | Posted 02.26.2013 | Technology
Vala Afshar

I am humbled and delighted by the wonderful responses that I received regarding my list. Upon reflection, I asked myself: What can people do so that these amazing people on the list would follow them back?

You're Not a Social Business Leader If __________? (10 Hints)

Vala Afshar | Posted 02.20.2013 | Business
Vala Afshar

Instead of defining what a social business executive is, we decided to list 10 hints that you're not a social business executive.

Washington Can Benefit From Social Business Leadership Principles

Vala Afshar | Posted 02.17.2013 | Business
Vala Afshar

To collaborate with the ethos of value exchange, we must embrace social collaboration. We live in a connected world, where businesses must be able to change and adapt in order to achieve sustainable growth. Washington should take a lesson.

The Fiscal Cliff Will Force Re-invention of Sales

Vala Afshar | Posted 12.13.2012 | Business
Vala Afshar

Combine the changing nature of business today with the macroeconomic stress levels that exist and we are sure to face an unavoidable fact for 2013 -- selling stuff will be much harder than before.

The Future of Customer Support is Social, Mobile, Video and Insourced

Vala Afshar | Posted 02.06.2013 | Business
Vala Afshar

Summary of fact: people are more mobile and social and spending more of their time connected that ever before. And yet so many businesses, notably in the B2B space, have customer service and support organizations that are not ready for the mobile, social, and hyper-connected era.

Dear Employee/Employer: Be Social or Be Irrelevant

Vala Afshar | Posted 12.05.2012 | Business
Vala Afshar

If, as a job candidate, you haven't built up your personal online brand -- accomplishments and most importantly beliefs and values -- you risk becoming irrelevant to any forward-looking employer regardless of your domain expertise.

Downtown LA Lures BlogWorld Away From Las Vegas

Los Angeles Times | Posted 05.25.2011 | Los Angeles

Organizers of the world's largest social media conference and trade show announced plans Tuesday to move the annual event from Las Vegas to Los Angele...

Video: Online Video Series on Street Food Cooks-up Audience and Sponsors, Daisy Reports

Daisy Whitney | Posted 05.25.2011 | Media
Daisy Whitney

LAS VEGAS -- VendrTV, a video web series about street food, a part of Next New Networks' HungryNation.TV, attracts an audience of about 200,000 view...