It is not only Star Trek fans who are enjoying the latest video and viral advertisement for Audi where Zachary Quinto, who plays Spock in the latest Star Trek films, and Leonard Nimoy, the original Spock, engage in one the funniest ads of the year.
Autonomous cars will give drivers the right to claim that they are not liable for traffic incidents, but determining who is liable will be a bit tricky. Responsibility will somehow have to be shared by the driver and the maker of the technology and the car.
When we vote and when we buy, we want to know exactly what we're getting. Like some politicians, a few automakers are better than others when it comes to sticking to their word. Here are a few that are tops when it comes to brand integrity.
With summer underway, it's time for vacationers and pleasure seekers to start heading out on road trips. Some will be short hauls to the nearest beach, while others might be cross-country slogs. Here's a look at five great vehicles, based on the type of trip you're looking for.
Republican governors Rick Scott of Florida, John Kasich of Ohio and Scott Walker of Wisconsin all turned down available Federal funds. California's governor is happy to take the money to build a system linking Los Angeles and San Francisco but it's become tied up by routing and funding disputes.
Markus Hipp is the Executive Director of the BMW Foundation, headquartered in Germany. He began his career in philanthropy at the Robert Bosch Foundation. I recently spoke with Markus about his work and his perception of German vs. American leadership.
If the 3 Series is the star of the commercial, then the co-star is the Gravity Slider -- the revolutionary camera rig created especially for the BMW shoot. The device is the brainchild of the commercial's two quirky Icelandic directors: the Snorri Brothers.