I know asking for money can be uncomfortable; I know looking for board members or planning an institutional marketing effort can be time-consuming and challenging. But unless one acts on a board development, marketing or fundraising plan, the effort to develop it is wasted.
Those arts patrons, corporations and foundations that care passionately about the future of the arts in America must encourage members of arts boards to seek the training they need and must invest in the training programs required.
Those organizations that mount important art, pursue aggressive marketing campaigns and build their families consistently, create an insurance policy against economic downturns and programmatic failure.
Penumbra Theatre Company of St. Paul, Minnesota recently mounted its production of I Wish You Love. No arts organization in my ten plus years at the Kennedy Center has taken better advantage of an engagement with us.
As England, and much of the rest of the world, attempts to build more private support for the arts, it will be essential that board members open their hearts and their rolodexes and come to feel a vital part of fundraising endeavors.