I don't mean to single out Mr. Lutz -- he certainly isn't alone among the tech-bashers in the traditional, legacy car industry. Unfortunately that's how many executives, if not the majority, tend to react towards new technology.
Mitt Romney has the nerve to argue that his plan for the industry in his now-famous New York Times op-ed piece, "Let Detroit Go Bankrupt," was the plan that the Obama administration eventually did: a managed bankruptcy.
What Revenge of the Electric Car makes clear is that designing, engineering, building and marketing this transportation revolution isn't going to be easy. Making it affordable and keeping the enthusiasm alive inside the car companies is going to be challenging.
The hands that Bob Lutz is gesturing with are the same hands that patted the hoods of thousands of cars he explains that in a world filled with wealth, success and fast cars, he must focus on the facets of life not addressed in a board room.
While today is surely a time to celebrate GM, it's also critical to take a quick look at the 11 ways GM could find itself in the same bankruptcy boat which nearly destroyed forever the American auto business as we'd known it for 100 years.
I like the fact that GM, having suffered from a terrible inferiority complex for the past 20 years (often based, in truth, on some pretty bad product) seems, at least for its latest commercial, to have gotten some guts back.
Top GM exec Bob Lutz has been un-retired and is back at General Motors as vice-chairman in charge of marketing, advertising, promotion and will have a heavy hand in styling and design. Does this make any sense at all?
Is it possible for a 77-year old to do a complete 180-degree turn from his life experience and philosophy? After all, among Lutz's major claims to fame are green-lighting the Dodge Viper and the Plymouth Prowler faux hot rod.
It's always nice to own part of any failing automotive giant from the last century, if the companies are still not viable three, six or even twelve months from now, what will taxpayers' ownership be worth?