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Book Advertising

PHOTOS: Awesome Ads Promote Reading

Posted 07.29.2013 | Books

Israeli advertising agency ACW Grey Tel-Aviv teamed up with Israeli bookstore chain Steimatzky to create a cool ad campaign for books and reading earl...

5 More Things I Wish I Knew About Being an Author That I Learned the Hard Way

Deborah Plummer | Posted 06.08.2013 | Books
Deborah Plummer

Once again, with the upcoming release of a new book, I am attempting to integrate additional lessons into my author knowledge base.

Jay-Z Memoir Gets Creative Ad Campaign

The New York Times | ANDREW ADAM NEWMAN | Posted 05.25.2011 | Books

"If in certain pages Jay-Z is talking about something related to Times Square, then those pages might be on billboards in Times Square," said David Dr...