If you're an unknown quantity, and you aren't sleeping with someone at a literary agency--or even if you are, in some cases--it's virtually impossible to get face time with a publishing professional, be it an agent, editor, or publisher.
We first met Roxanna Elden at Miami Dade College where we were teaching a class on publishing. From the second she opened her mouth (which she did frequently) it was obvious she was a published author waiting to happen.
You're a writer. You have a novel published or are waiting to hear back from an agent/editor/critique partner. You click around on Facebook or Twitter and find that someone you know has a bright shiny new book deal!
So, after years of torturing yourself beyond emotional repair, making several highly unnecessary sacrifices to the gods, and, finally, signing a contract (in blood) entitled Deal with the Devil, you've managed to finish your book.
Today it is easier than ever to generate a following online for your work. If you are producing excellent content in your niche and expanding your personal brand your chances of landing a book deal are at an all time high.