Weiner mused that while women are not dissuaded or shamed by reading thrillers by male authors, the covers of which often feature blood, bullet holes and other "masculine" imagery, "Why won't a man pick up a book with flowers (on it)?"
When I started my book marketing career, my boss gave me this advice: "Don't use green covers. Books with green covers don't sell." There was no data behind this statement, it was just part of the collective publishing wisdom then.
BookExpo America commences in one week, and with hundreds of authors, events and signings, it's a busy and confusing place to be. I talked with a few publishers who helped me narrow down what young adult book fans should do at BEA.
In every other year, I would walk into the hall, looking for children's books publishers. I came to the BEA as a 32-year veteran writer of entrepreneurship books for young people, it is how I view myself.
When you build a career in any industry, it is important to get into the thick of things and learn as much as you can about the business activities involved so you can become more of an insider as opposed to just a spectator.
It was immediately clear that while certain authors, photographers and artists are truly stars, some publishers have a vision and a passion as strong as any creator. Sometimes, you can recognize their books a mile away.
One of the most popular events at the annual book trade show is Author Speed Dating. This 90-minute event gives authors three minutes to pitch their book with a table of potential readers and book buyers.