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Book Launch

How Authors Can Promote a Book Event

Dorit Sasson | Posted 01.15.2016 | Books
Dorit Sasson

Once an author's book is on the way to publication, it's time to think about book promotion. Inevitably, the first question that comes up for authors...

Exclusive: Inside Dr. Nina Ansary's Book Launch in the UK

Yasamin Beitollahi | Posted 10.28.2015 | Entertainment
Yasamin Beitollahi

The masses were on hand on October 12 at Dr. Nina Ansary's talent-packed launch event for her best-selling book, Jewels of Allah: The Untold Story of Women in Iran.

What If a School Could Teach You to Be Great?

Danielle Sabrina | Posted 09.25.2015 | Business
Danielle Sabrina

What if there was a school that focused on living passionately? One that showed you that you can build not only an epic business, but also an epic life?

Tips for a Successful Book Launch Party

2morrowknight | Posted 03.18.2015 | Books

But whether authors know it or not, finishing your book is actually the beginning. This is why book launch parties can be a great promotional tool. If done right, they can provide crucial momentum.

The Life of Bobby Fuller Is Celebrated This Weekend

Holly Cara Price | Posted 02.04.2015 | Entertainment
Holly Cara Price

The book is the long awaited first authorized biography of Texas legend Bobby Fuller, whose bizarre death in 1966 death has never been fully explained.

Battles of the New Republic is Launched in Kathmandu Amidst Great Fanfare and Candid Political Discussion

Niranjan Kunwar | Posted 08.17.2014 | World
Niranjan Kunwar

The audience was eager with anticipation at the City Museum on Monday afternoon, waiting for the program to start. By 3:15 pm, every seat was taken an...

Arianna: The 'Unequivocal Benefits' Of Living Life Through The Third Metric

HuffPost Live | Ali Zaslav | Posted 03.26.2014 | HuffPost Live 321

For Arianna Huffington, living life through the Third Metric has had "a thousand percent" unequivocal benefits, with "absolutely no cost." Huffingt...

Arianna Huffington Shares Her Meaning Of Success With Barbara Walters

The Huffington Post | Posted 03.26.2014 | Healthy Living

If someone asked you today if you consider yourself successful, what would you say? Acclaimed TV journalist Barbara Walters asked president and edi...

How Launching a Book Is Like Sending Your Kid to College

Holly Robinson | Posted 05.03.2014 | Books
Holly Robinson

As you abandon your child on that college campus, you envision the worst: a psychopath for a roommate, listless professors, alcohol poisoning, and fraternity hazing.

The Italian Book Club Is Looking for the Next William Shakespeare

Getrude Matshe | Posted 04.26.2014 | Books
Getrude Matshe

The fourteen-month-old Italian Book Club puts a new face on the familiar vision of several friends sitting around the living room talking about the la...

How to Market Your Book

Rana Florida | Posted 01.30.2014 | Business
Rana Florida

If you want your book to be bought and read by the widest possible audience, you have to start marketing it long before its publication date. Here are some simple tips on marketing that every author should take to heart.

It Takes a Village to Raise a Child--and to Publish a Book

Holly Robinson | Posted 08.25.2013 | Books
Holly Robinson

The title of Hilary Clinton's bestselling book, IT TAKES A VILLAGE: AND OTHER LESSONS CHILDREN TEACH US, was based on an African phrase. We all know t...

Style Inspiration: Great Gatsby

Indie Lee | Posted 08.05.2013 | Style
Indie Lee

Fortunately -- with the help of a vintage Nicole Miller gown, my great-grandmother's pearls, hair set in a low side chignon topped with a Deco-inspired rhinestone comb -- I was ready for any speakeasy.

Avoiding Double Chins & Other Advice on Launching a Book

Randy Susan Meyers | Posted 11.30.2012 | Books
Randy Susan Meyers

We saw that while there were tons of great books on publicity, marketing, 'how to's' on everything from getting an agent to publishing without one, there was a missing piece: what to do when you actually catch the gold ring of a publishing contract?

10 Tips for Launching a Book Without Losing Your Mind

Randy Susan Meyers | Posted 05.25.2011 | Books
Randy Susan Meyers

As my novel debuted last January, terror defined my anticipatory state-of-being. How would I bear bad reviews? Would I look fat in the pictures? Finding no rule book, I turned to Moses.

Celebrating Brian Bowen Smith's "The Men + Women of Marc Jacobs"

Linda Constant | Posted 05.25.2011 | Style
Linda Constant

The coolest event in Los Angeles lately was photographer Brian Bowen Smith's launch for his new book, The Men + Women of Marc Jacobs.

Authors: Why TV Ads Don't Sell Books Online

Arielle Ford | Posted 05.25.2011 | Books
Arielle Ford

When you are on the couch watching an advertisement, it takes far more effort, time and, quite frankly, memory to go online and follow through with your initial interest in a purchase.

How to Chart Your Course for Finding Affiliate Partners

Peggy McColl | Posted 05.25.2011 | Business
Peggy McColl

In my previous blog post, I introduced you to the basics and now I want to show you how to plan and execute your efforts to find affiliate partners.

UnMarketing the World One Tweet at a Time: An Interview With Scott Stratten

Clément Yeung | Posted 05.25.2011 | Technology
Clément Yeung

Scott Stratten is one of the top Twitter personalities in the world. Unlike traditional celebrities, Scott has built his reputation on the back of com...

Why I Held My Book Launch Party in a Hair Salon

Dr. Irene S. Levine | Posted 05.25.2011 | Entertainment
Dr. Irene S. Levine

Although many people were surprised before I explained why, deciding to have my launch party at Donna Hair Design in Chappaqua was a no-brainer