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Book Lust!

"I Didn't Like That Book": How Booksellers Earn Your Trust By Un-Selling Books

John Mesjak | Posted 05.25.2011 | Books
John Mesjak

A sales rep's credibility (whether they be independent or house) is boosted as much by a sense of when to "un-sell" as it is by the ability to make a strong recommendation for a beloved new book.