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Book Marketing

The Secret to Finding the Right Social Media Site for Your Book

Penny C. Sansevieri | Posted 05.20.2015 | Books
Penny C. Sansevieri

It's becoming increasingly difficult to keep up with all of the social media changes, but the message is loud and clear: social media is an important way to gain reader visibility. So what's an author to do? Let's look at how to significantly increase the engagement there.

How Not to Pitch Your Book at a Book Festival

Sandra Ramos O’Briant | Posted 06.22.2015 | Arts
Sandra Ramos O’Briant

There were years when I attended the Los Angeles Festival of Books with the eager anticipation of an avid reader who likes nothing better than to stroll outdoors and wander into open-air bookstores.

Keep Your Book Promotion Campaign Going

Stacey J. Miller | Posted 06.12.2015 | Books
Stacey J. Miller

Authors do not have to passively watch as their book promotion campaigns come to a full stop after the book's publication date, nor do they necessarily have to convince the publisher to exceed its book marketing budget. Here's at least five things you can do to pick up your book publicity campaign where your publisher has left off.

What's Your Point? Five Questions Authors Should Ask

Stacey J. Miller | Posted 06.08.2015 | Books
Stacey J. Miller

There's a lot of competition in the marketplace for readers, and you want buyers to choose your work over their other options when they're in the market for a book on your topic.

PR Pro Offers Indie Authors Excellent Book Promotion Tips + Ways to Better Navigate the High Publicity Seas

IndieReader | Posted 05.16.2015 | Books
IndieReader

IndieReader's Loren Kleinman recently spoke with Sandra Poirier Smith about book promotion, her dream project and ways indie authors can navigate the high publicity seas.

How Can I Promote My Book for Free?

David Kudler | Posted 05.11.2015 | Books
David Kudler

To be honest, the most effective marketing that an author can do doesn't involve paying money. Just lots and lots of time and effort. So not free, really, but no-cost financially, at least!

10 Things I Know for Sure About Book Marketing

Fauzia Burke | Posted 05.03.2015 | Books
Fauzia Burke

Sometimes we are all so busy and our heads are racing to the next meeting or work project, and we don't get present or appreciate the conversations we are having in the moment. Value every conversation and every person.

Getting Influencers to Notice You

Penny C. Sansevieri | Posted 04.27.2015 | Books
Penny C. Sansevieri

I'm a firm believer that even the most high-profile influencers are reachable if you take the right actions to do so.

The Next Marketing Trend: The Pursuit of Micro-Fame

Penny C. Sansevieri | Posted 03.18.2015 | Books
Penny C. Sansevieri

There's a saying in the music business: if you can't be a hero in your hometown, you can't be a hero anywhere. Bruce Springsteen and Billy Joel both played bars that likely you and I wouldn't be caught dead in.

Reviving a Stale Book

Penny C. Sansevieri | Posted 03.08.2015 | Books
Penny C. Sansevieri

This is an issue a lot of authors face: a book that's been out for a while and you feel like you've really exhausted your options. Book sales are sagging and you figure it's over. Well, it's not.

Truth Marketing: A 2015 Prediction on Business Growth

Corey Blake | Posted 02.28.2015 | Business
Corey Blake

What resonates with any of us in the content we consume, is the same thing that attracts us to another human being when we are looking for love or companionship.

The 5 Most Common Mistakes Writers Make

Holly Robinson | Posted 02.02.2015 | Books
Holly Robinson

I made so many mistakes along the way that I thought I'd offer a roundup of them to help aspiring writers avoid stumbling into the same muddy potholes that nearly swallowed me whole.

Get Your Book into Costco (and other specialty stores)

Penny C. Sansevieri | Posted 01.13.2015 | Books
Penny C. Sansevieri

Authors ask me all the time: How can I get my book into Costco? To tell you the truth, it's really not that complicated. But let's look at the different ways that Costco stocks product.

7 Ways to Make Pimping Your Book for a Blurb Less Weird

Holly Robinson | Posted 01.12.2015 | Books
Holly Robinson

There is no easy way to ask for blurbs, but take comfort in the fact that every writer has to do it. Now that I've just gritted my teeth and gone through the process for the fourth time, for my novel Haven Lake, I thought it might help newbie writers to think about these strategies...

Audiobooks: The Next Big Thing

Penny C. Sansevieri | Posted 12.29.2014 | Books
Penny C. Sansevieri

We hear so much about eBooks these days that it's almost easy to forget that long before the eBook, there was another way to enjoy a title: in audio...

The Secret Formula to Creating a Bestselling Book

Penny C. Sansevieri | Posted 12.06.2014 | Books
Penny C. Sansevieri

Writing a book is one thing, promoting it is a whole different animal. But what if you could, right out of the gate, know exactly what to do to create an outstanding, well-received book that was promoted in such a way that it sold better than you expected?

Reuse, Repurpose, Recycle: How to Maximize Existing Content, Generate Quick Ideas and Cut Your Blogging Time in Half

Penny C. Sansevieri | Posted 10.23.2014 | Small Business
Penny C. Sansevieri

By now we've all heard the endless chatter about Google's issues with duplicate content. In the past, we could easily re-run pieces in a variety of places.

Does Everybody Have a Book in Them?

Dianne Collins | Posted 10.15.2014 | Books
Dianne Collins

So if you, too, are thinking of writing a book, ask yourself: Who will want to read it? What is my art form? How can I better hone the craft of writing? What will be the value of it to our culture?

PRO TIP: The Difference Between Being an Expert and Being a Fan

Penny C. Sansevieri | Posted 09.14.2014 | Books
Penny C. Sansevieri

I haven't "seen it all" but I have become a tad jaded when it comes to experts versus someone who is a fan. I love fans, don't get me wrong, but it's a big stretch from fan to expert and, if you're publishing a book, you should know why this matters.

Everyone's Right. Everyone's Wrong. What Do We Do Now?

Cynthia Dagnal-Myron | Posted 08.24.2014 | Healthy Living
Cynthia Dagnal-Myron

Blake "Save the Cat" Snyder Every day, before I do almost anything else, I send out a barrage of tweets and Facebook posts. First, I schedule t...

Why Free Is Your Best Marketing Tool (And How to Harness It)

Penny C. Sansevieri | Posted 07.29.2014 | Books
Penny C. Sansevieri

It seems that everyone wants a freebie these days, doesn't it? It's gotten to the point that when I mention doing a free eBook giveaway to authors, th...

Writing What Scares You

Rachel Thompson | Posted 07.28.2014 | Books
Rachel Thompson

When you can dig deep to uncover that stinging level of honesty, people will relate to your authenticity. So stop being scared and write the hard stuff.

Data Driven Marketing for Books

Fauzia Burke | Posted 05.22.2014 | Books
Fauzia Burke

When I started my book marketing career, my boss gave me this advice: "Don't use green covers. Books with green covers don't sell." There was no data behind this statement, it was just part of the collective publishing wisdom then.

How to Play Big and All the Way Out There When You Want to Be an Author

Brooke Warner | Posted 07.22.2014 | Books
Brooke Warner

In traditional publishing, failing means not earning out your advance. In self-publishing, failing could be taken to mean not earning back your expenses. But the question then needs to be: over what period of time?

How Long Does a Novel Take to Write?

Holly Robinson | Posted 07.20.2014 | Books
Holly Robinson

I binged this past weekend. Not on reality TV or chocolate or martinis, but on writing. I booked a cheap off-season condo in Maine and wrote 17,822 words.