How do you market your book and still have time to write? It's a challenge a lot of authors face. The scope of needing a website and a social media plan to market your book can seem overwhelming. You are faced with a myriad of choices and not a lot of extra time. Like many things that first appear daunting, it's not so bad once you begin. Let me walk you through the steps of getting started with your online marketing.
Recently, we've worked with several authors who have been bogged down by stumbling blocks from their publishers. These stumbling blocks include everything from not having access or control over their eBook, to being forced to buy marketing programs that not only don't move the needle, but can also negatively impact your book.
Authors do not have to passively watch as their book promotion campaigns come to a full stop after the book's publication date, nor do they necessarily have to convince the publisher to exceed its book marketing budget. Here's at least five things you can do to pick up your book publicity campaign where your publisher has left off.