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Book Marketing

30+ Things Authors can Share on Social Media

Penny C. Sansevieri | Posted 01.27.2017 | Books
Penny C. Sansevieri

Even if you've already figured out which social networks are driving traffic to your book and/or website, like many people, you may have a tough time ...

How to Get National Media Interested in Your Book

Penny C. Sansevieri | Posted 11.21.2016 | Books
Penny C. Sansevieri

In the age of all things social media, we don't get as many requests for stand-alone media campaigns. Which is good... I've never actually recommended...

"Help! My Book Isn't Selling!" 9 Things to Consider Before Giving Up

Penny C. Sansevieri | Posted 09.28.2016 | Books
Penny C. Sansevieri

When indie authors come to me and ask "Should I just give up?" it's hard to answer. Without knowing a lot of the history of the book or what the author has done, it's a bit like trying to diagnose a patient you've never seen. There are, however, some tell-tale signs that you can breathe new life into your book. Here is a list of thing you can try before throwing in the towel. They might just help improve stagnant sales.

Imagine Being the Writer You Are Not...Yet: Cathy Salit and the Power of Performing as an Author

David Henry Sterry | Posted 09.13.2016 | Books
David Henry Sterry

We first met Cathy Salit when she had an idea for a book. As the CEO of Performance of a Lifetime, a company that helps individuals and organizations ...

America's Favorite Book Show To Leave Television? Publishing Industry, Stand Up And Save It!

Dick Guttman | Posted 08.24.2016 | Books
Dick Guttman

Yes, the lauded national program about books, Barry Kibricks' Between the Lines which airs on 160 PBS stations, is now on the endangered list. Without new funding, this must-viewing show for book readers is down to its final three episodes.

How A Great Amazon Book Description Can Help Authors Sell More Books

Penny C. Sansevieri | Posted 08.14.2016 | Books
Penny C. Sansevieri

Whether on Amazon or any other e-tailer, book descriptions are more important than most authors realize.

Author Websites, Blog Tours And Reader Demographics: Fauzia Burke Gives The Skinny On Online Marketing For Authors

David Henry Sterry | Posted 06.29.2016 | Books
David Henry Sterry

Understanding your readers is crucial because it will help you devise the best online strategy for you. Online marketing is customized and personalized. It is essential for you to know your audience so you can serve them best.

Lin Oliver on Founding the Society of Children's Book Writers and Illustrators

David Henry Sterry | Posted 06.23.2016 | Books
David Henry Sterry

We first became aware of Lin Oliver when we presented at the annual New England Society of Children's Book Writers and Illustrators Conference. We lea...

Secrets To Turning Your Facebook Page Into An Epic Marketing Tool

Penny C. Sansevieri | Posted 06.15.2016 | Books
Penny C. Sansevieri

I don't know about you but I sort of have a love/hate relationship with Facebook, when it works it works well but when it doesn't work, well... crickets. The challenge is that Facebook is always changing and as it does, our strategies need to change as well.

How to Market Your Self-Published Book Without A Budget Or Audience (Yet)

Samita Sarkar | Posted 06.15.2016 | Books
Samita Sarkar

When I first began my book publishing journey, even writing a book seemed like such a lofty goal. But publishing, and then marketing it on my own? An insurmountable feat.

Michael Vance Gurley on Publishing His Historical Gay Hockey Novel

David Henry Sterry | Posted 06.02.2016 | Books
David Henry Sterry

We first met Michael Vance Gurley when he won our Pitchapalooza (think American Idol for books) in Anderson's Bookshop (one of our favorite bookstores...

5-Minute Book Marketing

Penny C. Sansevieri | Posted 04.05.2016 | Books
Penny C. Sansevieri

So, you say you're too busy to market your book? Well, welcome to the club. Most of the authors that I work with have day jobs paired with evenings at...

16 Best People to Follow on Twitter!

Penny C. Sansevieri | Posted 03.15.2016 | Books
Penny C. Sansevieri

These types of lists are always so hard for me. There really are a lot of standouts in this industry, and when I say standouts, I mean it. So in an ef...

Why Blogging Is More Important Than Ever For Authors

Fauzia Burke | Posted 03.10.2016 | Books
Fauzia Burke

Some authors groan at the thought of developing a long-term online marketing strategy for their books because it's yet another demand on their time. (...

What Does It Take to Be a 'Best-Selling Author'? $3 and 5 Minutes

Brent Underwood | Posted 03.08.2016 | Books
Brent Underwood

It's about time that readers -- and the media, which breathlessly repeats the best-selling claims of these authors -- wised up. So let me show you exactly how I became a became a #1 Amazon bestseller for $3 and a photo of my foot in less than five minutes (with screenshots and proof).

Busy Authors Guide to Online Marketing

Fauzia Burke | Posted 02.12.2017 | Books
Fauzia Burke

How do you market your book and still have time to write? It's a challenge a lot of authors face. The scope of needing a website and a social media plan to market your book can seem overwhelming. You are faced with a myriad of choices and not a lot of extra time. Like many things that first appear daunting, it's not so bad once you begin. Let me walk you through the steps of getting started with your online marketing.

How to Publish Books in Different Genres: Roxanna Elden on Books, Dogs, Kids and Agents

David Henry Sterry | Posted 01.14.2017 | Books
David Henry Sterry

We first met Roxanna Elden at Miami Dade College where we were teaching a class on publishing. From the second she opened her mouth (which she did frequently) it was obvious she was a published author waiting to happen.

6 Ways a Publisher Can Kill Your Success

Penny C. Sansevieri | Posted 01.14.2017 | Books
Penny C. Sansevieri

Recently, we've worked with several authors who have been bogged down by stumbling blocks from their publishers. These stumbling blocks include everything from not having access or control over their eBook, to being forced to buy marketing programs that not only don't move the needle, but can also negatively impact your book.

It Isn't Amazon Publishers Should Fear. It's Bookbub.

Mike Alvear | Posted 10.16.2016 | Business
Mike Alvear

There's a new Sheriff in town for publishers to fear and it isn't Amazon. It's Bookbub, the ebook discount promotion behemoth that sends millions of emails every day to book lovers looking for bargains.

Being a Bestseller is NOT All About Sales

Chuck Boyce | Posted 09.07.2016 | Business
Chuck Boyce

Most every author dreams of selling a million copies of their book. Or even a hundred thousand copies. They gauge their success by how many units they...

What Authors Did Before Facebook (Yes, Agatha, I'm Looking At You)

Christina Larmer | Posted 08.27.2016 | Books
Christina Larmer

There's one mystery that has always intrigued and infuriated mystery buffs in equal measure, and that is the real-life disappearance of the Queen of Mysteries herself, Agatha Christie, back in 1926.

Why Marketing Metrics Don't Always Matter

Penny C. Sansevieri | Posted 08.27.2016 | Books
Penny C. Sansevieri

When it comes to book promotion, getting caught up in metrics can be the quickest way to kill any marketing endeavor.

The Secret to Finding the Right Social Media Site for Your Book

Penny C. Sansevieri | Posted 05.20.2016 | Books
Penny C. Sansevieri

It's becoming increasingly difficult to keep up with all of the social media changes, but the message is loud and clear: social media is an important way to gain reader visibility. So what's an author to do? Let's look at how to significantly increase the engagement there.

How Not to Pitch Your Book at a Book Festival

Sandra Ramos O’Briant | Posted 06.22.2015 | Arts
Sandra Ramos O’Briant

There were years when I attended the Los Angeles Festival of Books with the eager anticipation of an avid reader who likes nothing better than to stroll outdoors and wander into open-air bookstores.

Keep Your Book Promotion Campaign Going

Stacey J. Miller | Posted 06.12.2015 | Books
Stacey J. Miller

Authors do not have to passively watch as their book promotion campaigns come to a full stop after the book's publication date, nor do they necessarily have to convince the publisher to exceed its book marketing budget. Here's at least five things you can do to pick up your book publicity campaign where your publisher has left off.