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Book Marketing

How to Play Big and All the Way Out There When You Want to Be an Author

Brooke Warner | Posted 07.22.2014 | Books
Brooke Warner

In traditional publishing, failing means not earning out your advance. In self-publishing, failing could be taken to mean not earning back your expenses. But the question then needs to be: over what period of time?

How Long Does a Novel Take to Write?

Holly Robinson | Posted 07.20.2014 | Books
Holly Robinson

I binged this past weekend. Not on reality TV or chocolate or martinis, but on writing. I booked a cheap off-season condo in Maine and wrote 17,822 words.

How to Get Radio Interviews for Your Book

Brian Horn | Posted 06.25.2014 | Small Business
Brian Horn

You'll want to make an attractive and powerful site so that you get more traffic; more traffic means higher rankings on search engines, which means more people checking out your book.

Book Marketing by News Hook

Stacey J. Miller | Posted 06.18.2014 | Books
Stacey J. Miller

Here's how you can decide which types of news hooks might be right for your book publicity campaign.

What Kind of Fiction Do You Love to Read or Write? Maybe It's Time to Push the Genre Envelope

Holly Robinson | Posted 06.14.2014 | Books
Holly Robinson

Is my novel a mystery? Is it literary fiction? Yes, and yes. But it's still considered women's fiction in the marketplace.

How to Create Best-selling Book Ideas

Penny C. Sansevieri | Posted 06.03.2014 | Books
Penny C. Sansevieri

It's one thing to write a book -- it's quite another to write a book that will sell. We all want to follow our passion, write our dream and dance crea...

11 Ways to Promote Your Book Year Round

Fauzia Burke | Posted 05.26.2014 | Books
Fauzia Burke

3. People follow people, not books. Let your website be a comprehensive picture of you, your brand, your book and your message.

How Do You Write a Novel? Six Things That Stay the Same Every Time

Holly Robinson | Posted 05.25.2014 | Books
Holly Robinson

We are happiest when we're in our native environments, scribbling in journals or tapping out love stories and action scenes and terrifying near-death experiences on our keyboards. Writing is the only cure for publishing a novel. The sooner we get back to it, the better.

How Launching a Book Is Like Sending Your Kid to College

Holly Robinson | Posted 05.03.2014 | Books
Holly Robinson

As you abandon your child on that college campus, you envision the worst: a psychopath for a roommate, listless professors, alcohol poisoning, and fraternity hazing.

Making the Sale: How to Sell More on Your Website

Penny C. Sansevieri | Posted 05.02.2014 | Books
Penny C. Sansevieri

If there's one thing I've learned in my years of marketing, it's that no matter how much authors love what Amazon can do for them, they'd rather sell books on their own site than share a cut with the giant online e-tailer. Doing this, however, can be tricky.

Writing Is My Business, But So Is Business

Lev Raphael | Posted 03.03.2015 | Books
Lev Raphael

As an author, I wound up owning my own small business and it's as vulnerable to competition and the vagaries of the market place as any physical store. Sometimes it's just as exhausting.

Are New York Publishers Still Relevant?

Penny C. Sansevieri | Posted 04.12.2014 | Books
Penny C. Sansevieri

For years New York publishers (also called legacy publishing or corporate publishing) were at the top of the publishing food chain. They decided which...

Ten Ways to Use Breaking News to Buzz Your Book, Product or Business

Penny C. Sansevieri | Posted 04.06.2014 | Small Business
Penny C. Sansevieri

In an age of the 24-hour news cycle, there is always breaking news. Hot headlines right now include the upcoming Sochi Olympic Games and the nearby te...

How to Get More Reviews on Amazon.com

Penny C. Sansevieri | Posted 05.15.2014 | Books
Penny C. Sansevieri

These days, we hear a lot about book discovery. As more and more books hit the market, readers are deluged with choices and authors are struggling to ...

Book Marketing Predictions for 2014

Penny C. Sansevieri | Posted 02.04.2014 | Books
Penny C. Sansevieri

For those of us who market authors for a living, we know that 2013, more than any other year, saw bigger changes in marketing books. More in fact, tha...

Overpaying High-Flying Indie Authors Fails; What Will Those Silly Major Publishers Try Next?

Michael Levin | Posted 01.23.2014 | Books
Michael Levin

What matters to publishers is whether an author has built up a strong enough brand and social media presence to make selling their book a no-brainer. If you have enough people following you on Twitter, you could sell word soup to a major publisher.

Should You Do a Book Tour On Your Own Dime?

Holly Robinson | Posted 01.23.2014 | Books
Holly Robinson

We writers quake in our slippers at the thought of actually having to get dressed and emerge from behind our laptop shields. Whether we're indie or tr...

Holiday Crunch Time! How to Sell More Books Before Christmas.

Penny C. Sansevieri | Posted 01.23.2014 | Books
Penny C. Sansevieri

We'd all love to see sales soar on Black Friday or Cyber Monday, wouldn't we? But for many of us the time to market for the holidays has long since co...

5 Reasons Authors Should Blog

Fauzia Burke | Posted 12.24.2013 | Books
Fauzia Burke

Consider the time you spend blogging as an extension of your job as a writer. Publishing a book or producing any professional writing, is a small business and authors should look at it as such

A Book and Its Cover

Mark Rubinstein | Posted 01.23.2014 | Books
Mark Rubinstein

Until the publication of my first novel, I'd never consciously thought about the importance of cover design. But the graphic artist's crucial role in the novel's production (and possible success) became apparent. The artist's talent was vitally important to the commercial viability of the novel.

Courting Catalogs and Bulk Sales

Penny C. Sansevieri | Posted 01.23.2014 | Books
Penny C. Sansevieri

Have you ever dreamed of selling your book to a catalog or large corporation? A sale like that would register several thousand copies of non-returnabl...

10 Mistakes Authors Make that Cost a Fortune (and how to avoid them)

Penny C. Sansevieri | Posted 01.23.2014 | Books
Penny C. Sansevieri

When it comes to books, promotion, and book production I know that it can sometimes feel like a minefield of choices. And while I can't address each o...

Book Event Check List: Planning an Exceptional Book Signing, Part two

Penny C. Sansevieri | Posted 12.07.2013 | Books
Penny C. Sansevieri

You've learned how to plan a successful book event here now it's time to implement what you've learned. You've got your book signing date, and you're...

Planning an Exceptional Book Signing

Penny C. Sansevieri | Posted 12.01.2013 | Books
Penny C. Sansevieri

Despite the fact that bookstores are closing, authors still want signings and events. Now, more than ever, calendars fill up quickly for events and sp...

Ten Ways to Use Audio to Sell More Books

Penny C. Sansevieri | Posted 11.23.2013 | Books
Penny C. Sansevieri

We all know that audio can be a powerful way to engage your audience, but can it really help you make a book sale? You bet it can. Though with all the...