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Book Promotion

30+ Things Authors can Share on Social Media

Penny C. Sansevieri | Posted 01.27.2017 | Books
Penny C. Sansevieri

Even if you've already figured out which social networks are driving traffic to your book and/or website, like many people, you may have a tough time ...

How to Get National Media Interested in Your Book

Penny C. Sansevieri | Posted 11.21.2016 | Books
Penny C. Sansevieri

In the age of all things social media, we don't get as many requests for stand-alone media campaigns. Which is good... I've never actually recommended...

"Help! My Book Isn't Selling!" 9 Things to Consider Before Giving Up

Penny C. Sansevieri | Posted 09.28.2016 | Books
Penny C. Sansevieri

When indie authors come to me and ask "Should I just give up?" it's hard to answer. Without knowing a lot of the history of the book or what the author has done, it's a bit like trying to diagnose a patient you've never seen. There are, however, some tell-tale signs that you can breathe new life into your book. Here is a list of thing you can try before throwing in the towel. They might just help improve stagnant sales.

It's Back to School Season for Book Promotion Campaigns

Stacey J. Miller | Posted 09.09.2016 | Books
Stacey J. Miller

By Stacey J. Miller, Independent Book Publicist Founder of S. J. Miller Communications www.bookpr.com How are you celebrating the back-to-school sea...

How A Great Amazon Book Description Can Help Authors Sell More Books

Penny C. Sansevieri | Posted 08.14.2016 | Books
Penny C. Sansevieri

Whether on Amazon or any other e-tailer, book descriptions are more important than most authors realize.

Are Books On Life Support? Hardly...

Ahmad Raza | Posted 06.21.2016 | Books
Ahmad Raza

Who doesn't love getting comfy in bed and curling up with a good book on a rainy day? There's something about the sound of rain hitting the roof as pages turn that puts me at ease. But to be honest, I couldn't tell you the last time I actually visited a bookstore. My entire library of books has been transformed into zeros and ones that display on my iPad or iPhone whenever they're summoned.

Venues, VIPs and Media: Multitask With Your Book Promotion

Loolwa Khazzoom | Posted 04.05.2016 | Business
Loolwa Khazzoom

By taking these steps, you can turn a book tour into a series of community events that will help you establish relationships with VIPs, speak at prestigious venues, and get into the media.

Nail the Timing for Book Promotion

Loolwa Khazzoom | Posted 03.28.2016 | Business
Loolwa Khazzoom

The biggest mistake authors make is waiting until their books are published, before thinking about reaching out to media. Books are a golden time/news...

16 Best People to Follow on Twitter!

Penny C. Sansevieri | Posted 03.15.2016 | Books
Penny C. Sansevieri

These types of lists are always so hard for me. There really are a lot of standouts in this industry, and when I say standouts, I mean it. So in an ef...

When a Publishing Expert Opens a Bookstore

Fauzia Burke | Posted 02.25.2016 | Books
Fauzia Burke

Lynn Rosen has viewed the book publishing business from every perspective. She has worked as an editor, literary agent, journalist, and author. I sat down with her to ask her about her latest and maybe bravest endeavor -- independent bookstore owner.

'The Winter Girl,' a Conversation With Matt Marinovich

Mark Rubinstein | Posted 01.19.2017 | Books
Mark Rubinstein

The Winter Girl, his second novel, finds Scott and Elise, a young married couple, living in a house owned by Elise's father who is in the hospital, dying of cancer. While Elise spends her days at the hospital, Scott becomes fixated on the summer house next door.

How Authors Can Promote a Book Event

Dorit Sasson | Posted 01.15.2017 | Books
Dorit Sasson

Once an author's book is on the way to publication, it's time to think about book promotion. Inevitably, the first question that comes up for authors...

How to Publish Books in Different Genres: Roxanna Elden on Books, Dogs, Kids and Agents

David Henry Sterry | Posted 01.14.2017 | Books
David Henry Sterry

We first met Roxanna Elden at Miami Dade College where we were teaching a class on publishing. From the second she opened her mouth (which she did frequently) it was obvious she was a published author waiting to happen.

6 Ways a Publisher Can Kill Your Success

Penny C. Sansevieri | Posted 01.14.2017 | Books
Penny C. Sansevieri

Recently, we've worked with several authors who have been bogged down by stumbling blocks from their publishers. These stumbling blocks include everything from not having access or control over their eBook, to being forced to buy marketing programs that not only don't move the needle, but can also negatively impact your book.

As Fresh as Baking Soda

Stacey J. Miller | Posted 12.15.2016 | Books
Stacey J. Miller

Book promotion is similar to baking soda in one important way. Both will say fresh for only 30 days or so, and then it's time to start over again with a new media angle or a fresh box of baking soda.

5 Ways Authors Can Promote Their Books

Chuck Boyce | Posted 12.03.2016 | Business
Chuck Boyce

So you've written a book demonstrating your authority in your field of expertise. Great! Now you want people to read it. In addition to announcing your book's release in a syndicated Press Release, don't forget these effective ways to get the word ou

It Isn't Amazon Publishers Should Fear. It's Bookbub.

Mike Alvear | Posted 10.16.2016 | Business
Mike Alvear

There's a new Sheriff in town for publishers to fear and it isn't Amazon. It's Bookbub, the ebook discount promotion behemoth that sends millions of emails every day to book lovers looking for bargains.

How to Sell More Books Without Spending a Dime

Penny C. Sansevieri | Posted 10.13.2016 | Books
Penny C. Sansevieri

What has changed is the fact that in order to succeed, you must start with a strong strategy. At the end of the day, nothing else you do will matter if these pieces aren't in place.

Write Now: Avoiding Obnoxious Self-Promotion

Paul Bishop | Posted 09.20.2016 | Books
Paul Bishop

Most of us have had to unfriend or block individuals on our social networking sites whose excessive self-promotion constantly clutters up newsfeeds and group pages. These cretins have no idea how obnoxious they are and never contribute anything but self-promotion to the groups they are, in essence, spamming.

When Authors Beg for Blurbs...

Lev Raphael | Posted 09.07.2016 | Books
Lev Raphael

Before I got my first book published, a novelist I knew quipped, "The only thing worse than not being published is being published." I had no idea what he meant, but I soon figured it out.

Promoting a Book and the Social Network Inquisition

Renato Barucco | Posted 09.03.2016 | Books
Renato Barucco

Promoting a book on social networks is not as seamless as it sounds, particularly if the book (and relative promotion messages) focuses on sexuality.

Why Marketing Metrics Don't Always Matter

Penny C. Sansevieri | Posted 08.27.2016 | Books
Penny C. Sansevieri

When it comes to book promotion, getting caught up in metrics can be the quickest way to kill any marketing endeavor.

The Key to Selling More Books: Book Optimization Simplified

Penny C. Sansevieri | Posted 07.08.2016 | Books
Penny C. Sansevieri

There was a time when the internet highway wasn't clogged the way it is now. These days everyone has a website; even the family dog has a social media account to showcase his latest, greatest, doggy accomplishment.

Digital Branding for Authors: When to Start, What to Do and Why It's Important

Fauzia Burke | Posted 06.22.2016 | Books
Fauzia Burke

Authors, do you know your readers? If you know your readers well and can answer this question in detail, you could be on your way to publishing a successful book.

Getting Your Photography Published 2.0

Michael Ernest Sweet | Posted 06.21.2016 | Arts
Michael Ernest Sweet

Firstly, let me say that I have written about this topic before - hence the 2.0. Regardless, it is still the number one question I get asked, "How did...