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Book Promotion

It Isn't Amazon Publishers Should Fear. It's Bookbub.

Mike Alvear | Posted 10.16.2015 | Business
Mike Alvear

There's a new Sheriff in town for publishers to fear and it isn't Amazon. It's Bookbub, the ebook discount promotion behemoth that sends millions of emails every day to book lovers looking for bargains.

How to Sell More Books Without Spending a Dime

Penny C. Sansevieri | Posted 10.13.2015 | Books
Penny C. Sansevieri

What has changed is the fact that in order to succeed, you must start with a strong strategy. At the end of the day, nothing else you do will matter if these pieces aren't in place.

Write Now: Avoiding Obnoxious Self-Promotion

Paul Bishop | Posted 09.21.2015 | Books
Paul Bishop

Most of us have had to unfriend or block individuals on our social networking sites whose excessive self-promotion constantly clutters up newsfeeds and group pages. These cretins have no idea how obnoxious they are and never contribute anything but self-promotion to the groups they are, in essence, spamming.

When Authors Beg for Blurbs...

Lev Raphael | Posted 09.07.2015 | Books
Lev Raphael

Before I got my first book published, a novelist I knew quipped, "The only thing worse than not being published is being published." I had no idea what he meant, but I soon figured it out.

Promoting a Book and the Social Network Inquisition

Renato Barucco | Posted 09.03.2015 | Books
Renato Barucco

Promoting a book on social networks is not as seamless as it sounds, particularly if the book (and relative promotion messages) focuses on sexuality.

Why Marketing Metrics Don't Always Matter

Penny C. Sansevieri | Posted 08.27.2015 | Books
Penny C. Sansevieri

When it comes to book promotion, getting caught up in metrics can be the quickest way to kill any marketing endeavor.

The Key to Selling More Books: Book Optimization Simplified

Penny C. Sansevieri | Posted 07.09.2015 | Books
Penny C. Sansevieri

There was a time when the internet highway wasn't clogged the way it is now. These days everyone has a website; even the family dog has a social media account to showcase his latest, greatest, doggy accomplishment.

Digital Branding for Authors: When to Start, What to Do and Why It's Important

Fauzia Burke | Posted 06.24.2015 | Books
Fauzia Burke

Authors, do you know your readers? If you know your readers well and can answer this question in detail, you could be on your way to publishing a successful book.

Getting Your Photography Published 2.0

Michael Ernest Sweet | Posted 06.21.2015 | Arts
Michael Ernest Sweet

Firstly, let me say that I have written about this topic before - hence the 2.0. Regardless, it is still the number one question I get asked, "How d...

Keep Your Book Promotion Campaign Going

Stacey J. Miller | Posted 06.12.2015 | Books
Stacey J. Miller

Authors do not have to passively watch as their book promotion campaigns come to a full stop after the book's publication date, nor do they necessarily have to convince the publisher to exceed its book marketing budget. Here's at least five things you can do to pick up your book publicity campaign where your publisher has left off.

What's Your Point? Five Questions Authors Should Ask

Stacey J. Miller | Posted 06.08.2015 | Books
Stacey J. Miller

There's a lot of competition in the marketplace for readers, and you want buyers to choose your work over their other options when they're in the market for a book on your topic.

Bonus Book Publicity Opportunities

Stacey J. Miller | Posted 06.06.2015 | Books
Stacey J. Miller

You don't have to be particularly outgoing to get on the media's list of dependable guests and resources. Just let producers, hosts, editors, bloggers and other media decision-makers know that your schedule is fairly flexible.

How to Turn a Freebie Lover Into a Super Fan

Penny C. Sansevieri | Posted 05.25.2015 | Books
Penny C. Sansevieri

A few years ago I worked on a project that was tied to Days of Our Lives. For those of you who grew up with soap operas (or maybe still try to catch them from time to time) you know that this show has been on the air for 50 years.

Tips for a Successful Book Launch Party

2morrowknight | Posted 03.18.2015 | Books

But whether authors know it or not, finishing your book is actually the beginning. This is why book launch parties can be a great promotional tool. If done right, they can provide crucial momentum.

Novelists: Stop Using Real-Life Tragedies to Sell Your Books

Karen Dionne | Posted 03.10.2015 | Books
Karen Dionne

Let the news media cover the event. Discuss the event on social media in appropriately incensed or somber tones. But don't use the tragedy to promote your novel. Please. Just stop.

Reviving a Stale Book

Penny C. Sansevieri | Posted 03.08.2015 | Books
Penny C. Sansevieri

This is an issue a lot of authors face: a book that's been out for a while and you feel like you've really exhausted your options. Book sales are sagging and you figure it's over. Well, it's not.

Going the Distance in the Entertainment Industry

Kate McClanaghan | Posted 11.08.2014 | Arts
Kate McClanaghan

Whatever you accomplish in this business will only come about if you pursue it. Nothing will come to you, no matter how much talent you may have.

Reuse, Repurpose, Recycle: How to Maximize Existing Content, Generate Quick Ideas and Cut Your Blogging Time in Half

Penny C. Sansevieri | Posted 10.23.2014 | Small Business
Penny C. Sansevieri

By now we've all heard the endless chatter about Google's issues with duplicate content. In the past, we could easily re-run pieces in a variety of places.

PRO TIP: The Difference Between Being an Expert and Being a Fan

Penny C. Sansevieri | Posted 09.14.2014 | Books
Penny C. Sansevieri

I haven't "seen it all" but I have become a tad jaded when it comes to experts versus someone who is a fan. I love fans, don't get me wrong, but it's a big stretch from fan to expert and, if you're publishing a book, you should know why this matters.

Four Ways to Deal With Confrontational Interviewers

Stacey J. Miller | Posted 09.08.2014 | Books
Stacey J. Miller

A few authors seek publicity in any way they can grab it. Recently, a highly successful comedian stormed off the set during a nationally-televised interview during her book promotion campaign.

Why Free Is Your Best Marketing Tool (And How to Harness It)

Penny C. Sansevieri | Posted 07.29.2014 | Books
Penny C. Sansevieri

It seems that everyone wants a freebie these days, doesn't it? It's gotten to the point that when I mention doing a free eBook giveaway to authors, th...

How Long Does a Novel Take to Write?

Holly Robinson | Posted 07.20.2014 | Books
Holly Robinson

I binged this past weekend. Not on reality TV or chocolate or martinis, but on writing. I booked a cheap off-season condo in Maine and wrote 17,822 words.

'The Break-Up Artist' Is the Perfect Spring Read

Valerie Tejeda | Posted 06.30.2014 | Books
Valerie Tejeda

All of us have been unlucky in love at one time or another. But would you pay someone to break up a relationship for you? Meet The Break-Up Artist -- a hilariously delightful young adult novel that needs to be on your reading list ASAP!

What Price Book Publicity?

Stacey J. Miller | Posted 06.23.2014 | Books
Stacey J. Miller

Of course, you probably know a 12-year-old who can design your site. Don't hire him or her. There are places to save a dollar, and website design and implementation isn't it. Your reputation, as an author, depends on how good you look online.

Book Marketing by News Hook

Stacey J. Miller | Posted 06.18.2014 | Books
Stacey J. Miller

Here's how you can decide which types of news hooks might be right for your book publicity campaign.