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Book Promotion

50 Things Under $50 Bucks To Promote Your Book

Penny C. Sansevieri | Posted 11.12.2013 | Books
Penny C. Sansevieri

Write a review for someone else's book that's similar to yours. Not sure how this relates to your promotion? Well it's called networking and it's just a great idea to always do outreach.

The Power of the Goodreads Giveaways

Penny C. Sansevieri | Posted 10.10.2013 | Books
Penny C. Sansevieri

When it comes to marketing a book, never underestimate the power of a book giveaway. Perhaps one of the best ways to kick start book discovery is by o...

How to Become a Goodreads Power User (and why you'd want to)

Penny C. Sansevieri | Posted 10.07.2013 | Books
Penny C. Sansevieri

During the past year, Goodreads has really become a front and center social network for authors. First, with their new Amazon relationship and now it ...

Sell More on Amazon.com: Understanding Keywords, Categories, and Amazon's Algorithm's

Penny C. Sansevieri | Posted 05.15.2014 | Books
Penny C. Sansevieri

Most of us know Amazon as one of the biggest online stores where you can get everything from the latest tech gadget to your favorite book. But what ma...

Why Having a Platform May be the Only Way to Sell Books

Penny C. Sansevieri | Posted 09.22.2013 | Books
Penny C. Sansevieri

Some years back, the industry starting tossing out the word "platform" like confetti during Mardi Gras. Everyone was using the phrase and it quickly b...

Selling Yourself Never Ends When You're an Author

Lev Raphael | Posted 08.31.2013 | Books
Lev Raphael

You're currently expected to have a strong presence on Goodreads and anywhere else on-line you can chat with your fans. How long will that be the new "best" way to promote your books?

A Talk with Scott Pratt

Mark Rubinstein | Posted 08.26.2013 | Books
Mark Rubinstein

I told my wife, "I think I'm not going to practice law anymore. She said, "Are you crazy?" I said "If this is the way they treat their own, I don't want to be a part of that anymore. She asked what I was going to do, and I showed her The Lincoln Lawyer. I said, "I can do this..."

Comparison is the Thief of Joy

Jocelyn Kelley | Posted 06.04.2013 | Books
Jocelyn Kelley

You're a writer. You have a novel published or are waiting to hear back from an agent/editor/critique partner. You click around on Facebook or Twitter and find that someone you know has a bright shiny new book deal!

"I Have a Ton of Reviews for My Book, but It's Not Selling!"... and Other Mysteries of Book Marketing

Penny C. Sansevieri | Posted 05.07.2013 | Books
Penny C. Sansevieri

Everything is a pathway to something else. If you get a bunch of awards for your book and figure your work stops there, that's a big mistake. Follow the path to something else. At some point at the end of that road you'll likely be selling more books.

How to Use Pinterest to Promote Your Book

Fauzia Burke | Posted 04.22.2013 | Books
Fauzia Burke

Today Pinterest is evolving its features to include business -- and not just personal -- accounts. Pinterest is raising brand awareness and also driving purchasing decisions.

Authors, If You Don't Invest in your Career and Brand, No One Else Will Either

Fauzia Burke | Posted 03.31.2013 | Books
Fauzia Burke

If you want to write books, publish them and sell them, you need to make an investment in your career and brand, and today that investment means having a digital marketing strategy all year round.

The Silent Treatment: Why No News May Be Good News in Your Campaign

Penny C. Sansevieri | Posted 03.24.2013 | Books
Penny C. Sansevieri

We all get the silent treatment, regardless of where we are in our careers. Don't let it discourage you. Instead use this time as a way to assess, realign, or add to your skill set. I promise that if you do, someday the cone of silence will lift.

9 Things Every Publicist Does (Differently) That You Should Do, Too!

Penny C. Sansevieri | Posted 01.26.2013 | Books
Penny C. Sansevieri

People will ask me all the time, "Why do I need a publicist?" If you have to ask the question, chances are you probably need one. Being a publicist is more than just knowing how to craft a snazzy email, it's a process and an ongoing effort.

Think Like a Journalist for Successful Book Publicity

Jocelyn Kelley | Posted 01.14.2013 | Books
Jocelyn Kelley

Stay curious and alert at all times because all it takes is one story or "hook" and you could get the exposure that will help increase the visibility of you and your work.

Betrayed Publisher Squawks Back

Linda Howard Urbach | Posted 12.07.2012 | Comedy
Linda Howard Urbach

As I reported in last week's blog, publishing giant Penguin is taking several authors to court to recoup advances on manuscripts that were never deliv...

The Real You: Online or Off

Michael Drew | Posted 11.06.2012 | Books
Michael Drew

Although the British crime novelist R.J. Ellory has had bestselling books, perhaps he overstepped a bit when he took to pumping up his own writing and dissing that of others under a pseudonym.

The Blurbs That Got Away

Lev Raphael | Posted 10.20.2012 | Books
Lev Raphael

I've been lucky in my publishing career to get blurbs from wonderful, well-known authors I admire and respect. But I've also missed out a few crucial times.

Book Promotion Is a Crummy Investment, But It's an Excellent Opportunity

Stacey J. Miller | Posted 08.14.2012 | Books
Stacey J. Miller

A book promotion might pay off in increased book sales. But you have to be lucky. That said, book promotion campaigns are excellent opportunities for authors.

Cutting Out Amazon.com: Does It Still Make Sense to Sell There?

Penny C. Sansevieri | Posted 05.15.2014 | Books
Penny C. Sansevieri

That said, there's nothing wrong with offering your book on your website or ramping up ways to sell it direct to consumer. The process might take time, but here are some ideas that could help you move a sale from Amazon to your website.

Are Book Trailers Necessary?

A.J. Walkley | Posted 07.04.2012 | Books
A.J. Walkley

Trailers for movies make sense -- a visual medium for a visual product. If you aim to read a book, why do you need anything more than the synopsis of the book before you know whether you want to read it?

Begging for Blurbs

Lev Raphael | Posted 05.14.2012 | Books
Lev Raphael

Begging for blurbs is one of the more misery-producing aspects of being published. It can leave us desperate and depressed. It's humiliating to have to grovel for blurbs, rather than have your publisher secure them for you.

Ready to Launch Your 300-Page Baby Into the World?

Arielle Ford | Posted 04.11.2012 | Books
Arielle Ford

If every book is a new baby, then each launch is its birth. And no matter how many times you release your newest 300-page bundle into the world, there are new experiences to have and new lessons to learn.

Tweeting for Dollars

Catherine McKenzie | Posted 02.05.2012 | Books
Catherine McKenzie

Ever since I learned that the popular #FridayReads movement on Twitter, run by @thebookmaven, is now a business rather than a not-for-profit endeavor, I've been trying to decide how I feel about it.

Six Simple Ways to Promote Your YouTube Channel!

Penny C. Sansevieri | Posted 01.08.2012 | Technology
Penny C. Sansevieri

The importance of YouTube can't be overstated. It's a fantastic platform and, if used properly, can really help ignite interest to your book.

Why Apprentice Writers Shouldn't Be Marketers

Lisa Dale Norton | Posted 01.07.2012 | Books
Lisa Dale Norton

Should apprentice writers who are just learning the craft really be expected to manage their own PR campaigns?