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Book Promotion

Cutting Out Does It Still Make Sense to Sell There?

Penny C. Sansevieri | Posted 05.15.2014 | Books
Penny C. Sansevieri

That said, there's nothing wrong with offering your book on your website or ramping up ways to sell it direct to consumer. The process might take time, but here are some ideas that could help you move a sale from Amazon to your website.

Are Book Trailers Necessary?

A.J. Walkley | Posted 07.04.2012 | Books
A.J. Walkley

Trailers for movies make sense -- a visual medium for a visual product. If you aim to read a book, why do you need anything more than the synopsis of the book before you know whether you want to read it?

Begging for Blurbs

Lev Raphael | Posted 05.14.2012 | Books
Lev Raphael

Begging for blurbs is one of the more misery-producing aspects of being published. It can leave us desperate and depressed. It's humiliating to have to grovel for blurbs, rather than have your publisher secure them for you.

Ready to Launch Your 300-Page Baby Into the World?

Arielle Ford | Posted 04.11.2012 | Books
Arielle Ford

If every book is a new baby, then each launch is its birth. And no matter how many times you release your newest 300-page bundle into the world, there are new experiences to have and new lessons to learn.

Tweeting for Dollars

Catherine McKenzie | Posted 02.05.2012 | Books
Catherine McKenzie

Ever since I learned that the popular #FridayReads movement on Twitter, run by @thebookmaven, is now a business rather than a not-for-profit endeavor, I've been trying to decide how I feel about it.

Six Simple Ways to Promote Your YouTube Channel!

Penny C. Sansevieri | Posted 01.08.2012 | Technology
Penny C. Sansevieri

The importance of YouTube can't be overstated. It's a fantastic platform and, if used properly, can really help ignite interest to your book.

Why Apprentice Writers Shouldn't Be Marketers

Lisa Dale Norton | Posted 01.07.2012 | Books
Lisa Dale Norton

Should apprentice writers who are just learning the craft really be expected to manage their own PR campaigns?

Why Speaking Should Be Every Writer's (Other) Best Friend

Arielle Ford | Posted 01.02.2012 | Books
Arielle Ford

The mere act of speaking isn't a magic balm for slumping book sales, but I am reminded how important it is for authors to parlay their command of the written word into a similar prowess with the spoken one.

Five Losing Media Pitches and How to Avoid Them

Stacey J. Miller | Posted 11.29.2011 | Books
Stacey J. Miller

Your pitches do matter, and media decision-makers take them seriously. That's why you want to avoid sending pitches that could sabotage your chances as you conduct your book promotion campaign.

The 10 Deadly Sins of Website Design: A Checklist to Help You Avoid Them

Penny C. Sansevieri | Posted 11.09.2011 | Books
Penny C. Sansevieri

It's hard enough getting people to come to your site; when they get there don't send them into "surf shock" and miss a potential sale.

Book Promotion: The Second Time Around

Arielle Ford | Posted 10.11.2011 | Books
Arielle Ford

If you are about to launch your next (or first) book, you can save yourself time, money and energy by learning from my missteps and successes. I hope these insights help to shorten your learning curve.

Let the News Work for You

Stacey J. Miller | Posted 10.10.2011 | Books
Stacey J. Miller

If you're waiting for a slow news day to pitch your story ideas to the media, you'll probably have a long wait. In fact, you might never succeed in sh...

Why Authors Hate Social Networking and How to Promote Books Online, Anyway

Stacey J. Miller | Posted 10.02.2011 | Books
Stacey J. Miller

Becoming active on any of the social networks is like leaving your door cracked open in the summertime: it's tempting to enjoy the fresh air and a pleasant breeze, but you also could be letting the creepy crawlies through the door.

The Power and SEO Behind Blog Commenting

Penny C. Sansevieri | Posted 09.26.2011 | Books
Penny C. Sansevieri

When we first launched teams to offer blog commenting, most people didn't have a clue how powerful this type of marketing was. Most Internet people did and have been doing it ever since.

If Your Book Is for Everyone, It Will Sell to No One

Arielle Ford | Posted 09.11.2011 | Books
Arielle Ford

I recently read a manuscript written like a stream of conscious to the author's closest friend. I was bored and it was never clear to me who the book was for. That experience got me to thinking about some lessons for new authors...

Book Peddlers: Why One Author Hits the Promotion Road

David Chura | Posted 09.04.2011 | Books
David Chura

I have no quibble with the industry's reasons. But I know me. I didn't write a book to promote it, and I didn't dream of making a lot of money from it.

From Writing Quietly to Screaming "Buy Me!" -- Promoting a Book

Randy Susan Meyers | Posted 08.15.2011 | Books
Randy Susan Meyers

The problem is this: except for the most ego-driven or ego-protected among us, it's an unnatural position for most writers. We like working in pajamas. We don't like shaking our booties. But to sell, we must.

From 'The Schnittman' To 'The Swagaholic': Classic Characters At BookExpo, Described | Posted 07.31.2011 | Books

The 2011 edition of BookExpo America, or as we call it in the trade “BEA,” has just concluded—the industry’s annual hoedown where booksellers,...

Radio Interviews: Why They Should Be Your Low-Tech Love

Arielle Ford | Posted 07.19.2011 | Books
Arielle Ford

Only once in my career did I ever think a radio interview was not worth my time and I ended it with a simple gesture - I hung up. About seven years...

What a Good Diet Can Teach You About Writing a Book

Arielle Ford | Posted 07.12.2011 | Books
Arielle Ford

You set out to lose 20 pounds and you are excited, energized and can see your ideal physique just around the corner. You start out strong, you are ma...

Novelist Walks Into a Bar or Facebook or Wherever

Julianna Baggott | Posted 05.25.2011 | Books
Julianna Baggott

I know I'm supposed to feel guilty for wanting people to buy my books. But, after a decade of hand-wringing and apologies, I can't quite muster the guilt anymore. I'm not a drug dealer.

No Stigma for Self-Published e-Books - Just Sales!

Arielle Ford | Posted 05.25.2011 | Books
Arielle Ford

There was a time when having a self-published book meant you were not good enough to have a real book - or at least that was the perception. Many aut...

TV Interviews: Should You Pay to Play?

Arielle Ford | Posted 05.25.2011 | Books
Arielle Ford

Is getting on television your equivalent to hitting a home run when it comes to PR for your book or platform? To many people it is and there is no de...

Can Your Book Make Someone Superhuman?

Arielle Ford | Posted 05.25.2011 | Books
Arielle Ford

Tim Ferriss discusses why a healthy sex life is essential to dieting in his book The 4-Hour Body: An Uncommon Guide to Rapid Fat-Loss, Incredible Sex, and Becoming Superhuman.

Is It Just Too Much to Ask of an Author?

Arielle Ford | Posted 05.25.2011 | Books
Arielle Ford

For the past twenty years I have been fully immersed in the publishing world as an author, book publicist, and literary agent. I even filled 23 hours...