That said, there's nothing wrong with offering your book on your website or ramping up ways to sell it direct to consumer. The process might take time, but here are some ideas that could help you move a sale from Amazon to your website.
Trailers for movies make sense -- a visual medium for a visual product. If you aim to read a book, why do you need anything more than the synopsis of the book before you know whether you want to read it?
Begging for blurbs is one of the more misery-producing aspects of being published. It can leave us desperate and depressed. It's humiliating to have to grovel for blurbs, rather than have your publisher secure them for you.
If every book is a new baby, then each launch is its birth. And no matter how many times you release your newest 300-page bundle into the world, there are new experiences to have and new lessons to learn.
The mere act of speaking isn't a magic balm for slumping book sales, but I am reminded how important it is for authors to parlay their command of the written word into a similar prowess with the spoken one.
If you are about to launch your next (or first) book, you can save yourself time, money and energy by learning from my missteps and successes. I hope these insights help to shorten your learning curve.
Becoming active on any of the social networks is like leaving your door cracked open in the summertime: it's tempting to enjoy the fresh air and a pleasant breeze, but you also could be letting the creepy crawlies through the door.
I recently read a manuscript written like a stream of conscious to the author's closest friend. I was bored and it was never clear to me who the book was for. That experience got me to thinking about some lessons for new authors...
The problem is this: except for the most ego-driven or ego-protected among us, it's an unnatural position for most writers. We like working in pajamas. We don't like shaking our booties. But to sell, we must.