Book Publicists

As weird as this may sound coming from a book publicist, I've always looked to politics as the ultimate model for what I do.

Your pitches do matter, and media decision-makers take them seriously. That's why you want to avoid sending pitches that could sabotage your chances as you conduct your book promotion campaign.

There is a word that publicists love almost as much as "yes." And it's "no." Seems counterintuitive, right? But it's true. There is little I love more than a solid "no."

Your publishing career requires maintenance. And sometimes if you want the job done right, you'd better do it yourself, or at least keep an eye out to make sure it's getting done.