iOS app Android app

Book Publicists

Authors Beware of Publicity Scams

Kristen Houghton | Posted 07.22.2015 | Books
Kristen Houghton

Every writer is aware that the job doesn't end with just writing a book. There's a heck of a lot more that needs to get done; editing that seems endless with back and forth correspondence with your editor, cover approval, layout approval, and printing.

Keep Your Book Promotion Campaign Going

Stacey J. Miller | Posted 06.12.2015 | Books
Stacey J. Miller

Authors do not have to passively watch as their book promotion campaigns come to a full stop after the book's publication date, nor do they necessarily have to convince the publisher to exceed its book marketing budget. Here's at least five things you can do to pick up your book publicity campaign where your publisher has left off.

What's Your Point? Five Questions Authors Should Ask

Stacey J. Miller | Posted 06.08.2015 | Books
Stacey J. Miller

There's a lot of competition in the marketplace for readers, and you want buyers to choose your work over their other options when they're in the market for a book on your topic.

8 Tips for a DIY Book Tour

Holly Robinson | Posted 07.12.2014 | Books
Holly Robinson

Every writer hates the idea of being a carnival barker. Nobody goes out anymore, you tell yourself. Who wants to give a reading where the only people in the audience are your mom and that drunk guy?

Should Authors Spend Money on Publicity and Marketing?

Randy Susan Meyers | Posted 02.16.2013 | Books
Randy Susan Meyers

My goal is to get my book in front of as many readers' eyes in as many ways as possible. It seemed simplistic when I said it, but really -- other than that which exists to serve ones ego, what else is there for a writer?

9 Things Every Publicist Does (Differently) That You Should Do, Too!

Penny C. Sansevieri | Posted 01.26.2013 | Books
Penny C. Sansevieri

People will ask me all the time, "Why do I need a publicist?" If you have to ask the question, chances are you probably need one. Being a publicist is more than just knowing how to craft a snazzy email, it's a process and an ongoing effort.

Amazon Warfare: Stuffing the Customer-Review Box

Paul Raeburn | Posted 12.04.2012 | Media
Paul Raeburn

Last week, Joya Banerjee published a distressing account at Slate of an anti-circumcision fringe group's efforts to bury a book about the AIDS epidemic under a pile of blistering customer reviews. It seems the tactic worked.

What Authors Can Learn from Politicians

Gretchen Crary | Posted 03.28.2012 | Books
Gretchen Crary

As weird as this may sound coming from a book publicist, I've always looked to politics as the ultimate model for what I do.

Five Losing Media Pitches and How to Avoid Them

Stacey J. Miller | Posted 11.29.2011 | Books
Stacey J. Miller

Your pitches do matter, and media decision-makers take them seriously. That's why you want to avoid sending pitches that could sabotage your chances as you conduct your book promotion campaign.

Maintaining Your Writing Career

Andrew Zack | Posted 05.25.2011 | Books
Andrew Zack

Your publishing career requires maintenance. And sometimes if you want the job done right, you'd better do it yourself, or at least keep an eye out to make sure it's getting done.

STRIP & REBIND: Why Publicists Love the Word "No"

Cassie Ammerman | Posted 05.25.2011 | Books
Cassie Ammerman

There is a word that publicists love almost as much as "yes." And it's "no." Seems counterintuitive, right? But it's true. There is little I love more than a solid "no."