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Book Publicity

It Isn't Amazon Publishers Should Fear. It's Bookbub.

Mike Alvear | Posted 10.16.2015 | Business
Mike Alvear

There's a new Sheriff in town for publishers to fear and it isn't Amazon. It's Bookbub, the ebook discount promotion behemoth that sends millions of emails every day to book lovers looking for bargains.

How to Sell More Books Without Spending a Dime

Penny C. Sansevieri | Posted 10.13.2015 | Books
Penny C. Sansevieri

What has changed is the fact that in order to succeed, you must start with a strong strategy. At the end of the day, nothing else you do will matter if these pieces aren't in place.

A Bad Book Review Isn't the End of the World

Kristen Houghton | Posted 09.01.2015 | Books
Kristen Houghton

A bad review is, of course, very uncomfortable to read. You can cry, have a few too many drinks, or get mad. A few authors take it with a grain of salt and let it go or at least, pretend to do so.

Was E.L. James Really Bullied on Twitter?

Lev Raphael | Posted 07.01.2015 | Entertainment
Lev Raphael

Instead of being a lovefest or a cyber tea party, #AskELJames turned into a free-for-all where critics of all kinds told James what they thought of her books and her writing. The responses prompted this furious denunciation from Rice, an author I admire.

Digital Branding for Authors: When to Start, What to Do and Why It's Important

Fauzia Burke | Posted 06.24.2015 | Books
Fauzia Burke

Authors, do you know your readers? If you know your readers well and can answer this question in detail, you could be on your way to publishing a successful book.

Writers: Don't Get Trapped By Social Media

Lev Raphael | Posted 06.24.2015 | Books
Lev Raphael

Americans love quick fixes and snake oil, they always have. It's not surprising, then, that so many writers are following what's going to be a false lead for most of them. It's really tempting to imagine yourself just a hashtag away from fortune and fame.

Keep Your Book Promotion Campaign Going

Stacey J. Miller | Posted 06.12.2015 | Books
Stacey J. Miller

Authors do not have to passively watch as their book promotion campaigns come to a full stop after the book's publication date, nor do they necessarily have to convince the publisher to exceed its book marketing budget. Here's at least five things you can do to pick up your book publicity campaign where your publisher has left off.

Bonus Book Publicity Opportunities

Stacey J. Miller | Posted 06.06.2015 | Books
Stacey J. Miller

You don't have to be particularly outgoing to get on the media's list of dependable guests and resources. Just let producers, hosts, editors, bloggers and other media decision-makers know that your schedule is fairly flexible.

Four Ways to Deal With Confrontational Interviewers

Stacey J. Miller | Posted 09.08.2014 | Books
Stacey J. Miller

A few authors seek publicity in any way they can grab it. Recently, a highly successful comedian stormed off the set during a nationally-televised interview during her book promotion campaign.

Is a Book Publicist Worth the Money?

Holly Robinson | Posted 08.11.2014 | Books
Holly Robinson

Of course, I had no idea how much money a publicist would cost, and I was gobsmacked by their fees. Finally, though, I found a publicist who used to work at a big traditional house and seemed experienced and smart. Here's what I've learned in that time.

What Price Book Publicity?

Stacey J. Miller | Posted 06.23.2014 | Books
Stacey J. Miller

Of course, you probably know a 12-year-old who can design your site. Don't hire him or her. There are places to save a dollar, and website design and implementation isn't it. Your reputation, as an author, depends on how good you look online.

Book Marketing by News Hook

Stacey J. Miller | Posted 06.18.2014 | Books
Stacey J. Miller

Here's how you can decide which types of news hooks might be right for your book publicity campaign.

The Etiquette of Author Radio Interviews

Stacey J. Miller | Posted 06.14.2014 | Books
Stacey J. Miller

With a small investment of effort, you can turn a one-shot radio interview opportunity into an ongoing dialogue with radio producers who are always willing to listen to your ideas.

11 Ways to Promote Your Book Year Round

Fauzia Burke | Posted 05.26.2014 | Books
Fauzia Burke

3. People follow people, not books. Let your website be a comprehensive picture of you, your brand, your book and your message.

How Launching a Book Is Like Sending Your Kid to College

Holly Robinson | Posted 05.03.2014 | Books
Holly Robinson

As you abandon your child on that college campus, you envision the worst: a psychopath for a roommate, listless professors, alcohol poisoning, and fraternity hazing.

Book Marketing Predictions for 2014

Penny C. Sansevieri | Posted 02.04.2014 | Books
Penny C. Sansevieri

For those of us who market authors for a living, we know that 2013, more than any other year, saw bigger changes in marketing books. More in fact, tha...

Should You Do a Book Tour On Your Own Dime?

Holly Robinson | Posted 01.23.2014 | Books
Holly Robinson

We writers quake in our slippers at the thought of actually having to get dressed and emerge from behind our laptop shields. Whether we're indie or tr...

Married to Your Work: How to Be in Business with Your Spouse

Fauzia Burke | Posted 01.23.2014 | Business
Fauzia Burke

Marriage and business works when you work at it together. In fact, it can work so well that blending family and business may become a tremendous blessing in your life. It has in mine.

Book Promotion Disappointments Can Happen

Stacey J. Miller | Posted 12.12.2013 | Books
Stacey J. Miller

You can have a long and impressive history of doing everything right. And still, book promotion disappointments can happen. They can happen to anyone, at any time.

Book Event Check List: Planning an Exceptional Book Signing, Part two

Penny C. Sansevieri | Posted 12.07.2013 | Books
Penny C. Sansevieri

You've learned how to plan a successful book event here now it's time to implement what you've learned. You've got your book signing date, and you're...

Ten Ways to Use Audio to Sell More Books

Penny C. Sansevieri | Posted 11.23.2013 | Books
Penny C. Sansevieri

We all know that audio can be a powerful way to engage your audience, but can it really help you make a book sale? You bet it can. Though with all the...

7 Great Ways to Promote Your eBook

Fauzia Burke | Posted 11.20.2013 | Books
Fauzia Burke

Today producing books (e or p) has never been easier, but promoting them has never been more difficult. To get your e-book in front of as many eyes as possible, you will need patience, a plan and some creative ideas. Here are seven to get you started.

5 Benefits of Personal Branding for Authors

Fauzia Burke | Posted 11.10.2013 | Books
Fauzia Burke

The most important element of a personal brand is that it helps you be yourself, stand out from the crowd and carve out your niche. After all, there is no competition for you. Your brand is the essence of who you are.

Caution: Do Not Pitch Yourself Like This, Ever

Ashley Ambirge | Posted 10.06.2013 | Business
Ashley Ambirge

I hate when there's an elephant in the room. And let's face it -- we've got quite a few elephants roaming around the online community. One of them is the fact that everybody's trying to pitch everything, yet nobody knows HOW to pitch anything.

Small Business PR: Should You Hire a Publicist or Can You Do It Yourself?

Ciara Pressler | Posted 08.04.2013 | Small Business
Ciara Pressler

It's an attractive option: who wouldn't want their creation featured on the front page? But before you reach Fortune 100 status, it's important to understand when it's the right time to go big on PR.