The problem is this: except for the most ego-driven or ego-protected among us, it's an unnatural position for most writers. We like working in pajamas. We don't like shaking our booties. But to sell, we must.
When it comes to publishing, there is a certain recipe for success. And while nothing is guaranteed, there are significant activities which must happen in order for your book to have a chance at success.
There are media leads out there for everyone, all the time. But too often, we think that as long as we respond to them, the hard part is done. That couldn't be farther from the truth. Here is a quick guide.
My advice to authors is, don't get hung up about whether a specific interview will generate sales -- just take advantage of every opportunity to get the word out. And try to resist the temptation to ask your publicist "Will it sell books?"
I have not known one client who has regretted being on Facebook. I sat down with Merle Good, publisher of Good Books, to ask him about the growth of their fans from 0 to 80,127 in less than three months.