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Book Publicity

The Power and SEO Behind Blog Commenting

Penny C. Sansevieri | Posted 09.26.2011 | Books
Penny C. Sansevieri

When we first launched teams to offer blog commenting, most people didn't have a clue how powerful this type of marketing was. Most Internet people did and have been doing it ever since.

Thirty Ways to Make Yourself Irresistible to the Media

Penny C. Sansevieri | Posted 09.18.2011 | Books
Penny C. Sansevieri

On average, the media rejects 95% of pitches they get. How can you become part of the 5% that get picked up for a story?

Why Regional Pitching Can Leverage Big Success

Penny C. Sansevieri | Posted 09.04.2011 | Books
Penny C. Sansevieri

With all the talk of Facebook, Twitter, blogging and other social media, we often forget how we used to promote a book: locally. Many books that hit big success did so by building a regional buzz.

From Writing Quietly to Screaming "Buy Me!" -- Promoting a Book

Randy Susan Meyers | Posted 08.15.2011 | Books
Randy Susan Meyers

The problem is this: except for the most ego-driven or ego-protected among us, it's an unnatural position for most writers. We like working in pajamas. We don't like shaking our booties. But to sell, we must.

Creating Powerful Content That Will Help You Sell Books

Penny C. Sansevieri | Posted 08.08.2011 | Books
Penny C. Sansevieri

These days, it's a must that every marketer create fresh, enticing content. While not everyone uses the term "content," it still comes down to creatin...

Radio Interviews: Why They Should Be Your Low-Tech Love

Arielle Ford | Posted 07.19.2011 | Books
Arielle Ford

Only once in my career did I ever think a radio interview was not worth my time and I ended it with a simple gesture - I hung up. About seven years...

What Shopping Channels Can Teach Us About Selling

Penny C. Sansevieri | Posted 07.24.2011 | Books
Penny C. Sansevieri

Whether we admit it or not, we've all watched a home shopping channel. They are geared to selling 24/7. What can we learn from this mode of sales? Well, actually a lot.

Understanding How the Traditional Publishing Model Works

Penny C. Sansevieri | Posted 07.05.2011 | Books
Penny C. Sansevieri

In order to succeed in publishing, you must have a working knowledge of all facets of the market. Understanding traditional publishing is one of them.

How to Write and Publish the (almost) Perfect Book

Penny C. Sansevieri | Posted 05.28.2011 | Books
Penny C. Sansevieri

When it comes to publishing, there is a certain recipe for success. And while nothing is guaranteed, there are significant activities which must happen in order for your book to have a chance at success.

No Generation Gap for e-Books

Arielle Ford | Posted 05.25.2011 | Books
Arielle Ford

For the past several months I have been staying current with all the information written about the surge of digital reader sales and the popularity o...

No Stigma for Self-Published e-Books - Just Sales!

Arielle Ford | Posted 05.25.2011 | Books
Arielle Ford

There was a time when having a self-published book meant you were not good enough to have a real book - or at least that was the perception. Many aut...

TV Interviews: Should You Pay to Play?

Arielle Ford | Posted 05.25.2011 | Books
Arielle Ford

Is getting on television your equivalent to hitting a home run when it comes to PR for your book or platform? To many people it is and there is no de...

WATCH: Indie Literary Publishing: Editors And Writers Speak Out

Anis Shivani | Posted 05.25.2011 | Books
Anis Shivani

Coffee House Press of Minnesota is a national treasure. Few independent literary presses can match its long record of publishing some of the finest f...

Should Authors Avoid Bookstores?

Lev Raphael | Posted 05.25.2011 | Books
Lev Raphael

When it comes to promotion, it's not enough to have crafted a great book. You need to figure out what your target audiences might be, where to find them, and how to reach them.

Fans, Friends, and Followers: How to Build a Solid Author Platform That Sells More Books!

Penny C. Sansevieri | Posted 05.25.2011 | Books
Penny C. Sansevieri

Part 1: What is a Platform and How Can You Identify it? There's a lot of information out there on the "how" of social media: How to set up a Twitter ...

New Rules For Writers: Ignore Publicity, Shun Crowds, Refuse Recognition And More

Anis Shivani | Posted 05.25.2011 | Books
Anis Shivani

Why take part in the game at all? Who has ever come out of it alive, able to set up tent and build followers on the other side?

Two Authors Talk About Virtual Book Tours

Arielle Ford | Posted 05.25.2011 | Books
Arielle Ford

Unlike a traditional book tour, Virtual Book Tours happen in the comfort of your home. Essentially, you spend the day in your bathrobe while interacting with your readers and fans.

Best Of The Year

Anis Shivani | Posted 05.25.2011 | Books
Anis Shivani

Following our first round of the best book covers of 2010, we have another 25 outstanding covers from 2010.

Marketing Advice From a Victoria's Secret Model

John Kremer | Posted 05.25.2011 | Books
John Kremer

I found the following story in a recent issue of Elle magazine. Notice how you can find marketing stories in all sorts of magazines, even fashion m...

How Experts Can Maximize Their Media Presence

Penny C. Sansevieri | Posted 05.25.2011 | Media
Penny C. Sansevieri

There are media leads out there for everyone, all the time. But too often, we think that as long as we respond to them, the hard part is done. That couldn't be farther from the truth. Here is a quick guide.

Why Authors Must Ignore the "No"

Arielle Ford | Posted 05.25.2011 | Books
Arielle Ford

Authors can struggle with many industry related learning curves, what about the art of persistence? Elaine Wilkes recently shared her insights on how to get your book into bookstores.

You Don't Have To Read My Book To Be My Friend

Melanie Benjamin | Posted 05.25.2011 | Books
Melanie Benjamin

Writers alone cannot keep the publishing industry afloat with our book buying dollars, and we have to stop thinking that we can.

Study: Twitter Chatter Sells Books, Sometimes

Fauzia Burke | Posted 05.25.2011 | Books
Fauzia Burke

By now, we know that social media participation is a crucial aspect of any publicity strategy. Reviews, guest blogs, interviews all lend credibility to the topic and authors.

Something Book Publicists Love to Hear: "Will It Sell Books?"

Laurence Hughes | Posted 05.25.2011 | Books
Laurence Hughes

My advice to authors is, don't get hung up about whether a specific interview will generate sales -- just take advantage of every opportunity to get the word out. And try to resist the temptation to ask your publicist "Will it sell books?"

80,127 Fans in 3 Months: Publisher Finds Success (And Sales) on Facebook

Fauzia Burke | Posted 05.25.2011 | Books
Fauzia Burke

I have not known one client who has regretted being on Facebook. I sat down with Merle Good, publisher of Good Books, to ask him about the growth of their fans from 0 to 80,127 in less than three months.