Simply publishing a lot of content is not enough anymore. If it doesn't move through relevant audiences, marketers are wasting their budgets. The focus should be on content ignition.
Where Frank looked for legal and legislative victories, Signorile takes us further into a path towards winning the American psyche. He points out that positive opinion polls only tell a surface story.
Aside from its compelling narrative, then, and the universal appeal of a disaster tale, Larson's book invites us to contemplate these questions about war, and the mass murder it has now inevitably become; and about the morality of those who lead us into it, and through it, with necessarily little regard for the individual human lives caught up in it.
I can't even write about Mel Ryane's memoir without falling apart laughing. This hilarious account of a former actress naively volunteering to teach Shakespeare to third-, fourth-, and fifth-graders at a Los Angeles public school is a delicious read for readers of all stripes.
Whether you need a book club recommendation or something to enjoy in your backyard this spring, these books are some of the best of Spring 2015. There are new novels from old favorites, unique voices, and continuing sagas of families you may already know. Plus a memoir that looks fascinating!
Power to the people is a wonderful concept, but total unadulterated power to the masses will always result in an unreliable representation of the truth. It's as simple as pride or ego.
A few years ago I worked on a project that was tied to Days of Our Lives. For those of you who grew up with soap operas (or maybe still try to catch them from time to time) you know that this show has been on the air for 50 years.
In Zillow Talk: The New Rules of Real Estate, Chief Economist Stan Humphries and CEO Spencer Rascoff leverage Zillow's massive collection of data to talk about both popular and controversial real estate topics.
Will I read Hoffman's book? Probably not, even though I've been to Masada. So why not? Because I'm working on something told in first person, and I don't want to be influenced by the story-telling in Hoffman's book.
There are many ways to view a circle: one as a closed system. Once a cog is admitted to the circle, it is designed to remain in place and help sustain the whole. The new cog in Dave Eggers' novel, The Circle, is a young woman named Mae.
Morris is very balanced in his writing, giving time, and explaining, why there are those who believe PTSD is mostly more of a cultural phenomenon than an actual psychological condition.
Green on Blue, a stunning debut novel by decorated veteran Elliot Ackerman, conveys not only the contradictions and duplicity of the war in Afghanistan, but of war itself.
Taking yoga beyond the physical poses is frankly hard, because the literature about yoga's traditions and philosophy is opaque and difficult and because, especially in these days, we are all more distracted than ever. In this book, Rebecca changes all of that.
What to do when you see someone you care about bathed in a cloud of smoke, of booze, of opium? You might hand the smoker a copy of Zeno's Conscience: A Novel, whose protagonist turns to psychoanalysis in his attempt to cure a lifetime of problems.
When you publish a blog post on The Huffington Post's Comedy section, you assume people will get the obvious: It's meant to be funny, just like a fire truck hurtling down the street is a sign that, well, there's a fire somewhere, right?