So if the message is hopeful, why call the book The Fault in Our Stars? Possibly because this book is not about blind hope; it's about acceptance and perseverance in the face of reality -- a modern realistic fairytale of sorts.
There are novels with titles that are puzzling, at least at first. What exactly do they mean? What are they referring to in the book? It can be frustrating to figure that out, but also fun. Many people like to read mysteries, and an obscure novel title is sort of a mystery in microcosm.
If you can't judge a book by its cover, can you judge a book by its title? I ask that because there are some novels with a title character who is not the most prominent or interesting person in the book.
Everyone clamors for a book by star comedians who reflect on their rise to success. But what about feature (the guy or gal between the emcee and the headliner) comedians -- the stop on the way to headliner success for some, or the purgatory of comedy for many?
For the effort most authors put into titling their book, you'd think they'd get to see it splashed across the cover -- but an overwhelming amount of us are told by our editors, "Love the book, hate the title. Find another one."
What makes you buy a book? Is it different from what makes you watch a movie? It seems so, because it's so private -- just you and the bookseller or librarian -- or, these days, as likely, your computer.