Capturing someone's attention and getting them to do exactly what you want isn't about being the loudest or shiniest one in the room. It's about saying precisely what needs to be said, and not one word more. It's about calculated brevity. And if you study today's top celebrities, you'll see: it's an art form.
Poor Hillary? I don't think so. I think she's perhaps a little surprised at which particular aspect of her life is now being attacked (if she had a cartoon thought bubble over her head right now, it might read: "This is all you got? Really?!?"), but I don't think she's surprised the attacks have started.