Are you "plugged in?" Do you spend at least 27 hours per week on the Internet? Why would I use such a specific number? Because in a 2012 research study by WSL Strategic Retail, they found that Baby Boomers spend two hours more a week online than the 25 hours Millennials (ages 16 to 34) do on average.
I am a proud Baby Boomer, and believe our moniker is right on target. Our arrival caused a sonic boom in the population, our work ethic is both unsurpassed and bordering on maniacal, and we are hanging onto relevancy like a cat being pulled from a scratching post filled with catnip. We survive even when the Millennials wish we would die already so they could find a job.
Emilio Pardo has been a visionary communicator and branding executive for most of his professional life. While many Boomers find themselves forced to pivot to a new career, Pardo found himself called to upgrade his life path, driven by a sense of purpose that he could not ignore. We discussed his journey over the phone from his office in Washington D.C.