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Boomer Marketing

Should You Buy Boomer Health Care Products?

Next Avenue | Posted 04.21.2013 | Fifty

SPECIAL FROM Next Avenue By Caroline Mayer More advertisers are taking aim at the 50+ crowd. But do you really need what they're selling? For...

Boomers: Engineered to Consume

Laura Lee Carter | Posted 04.06.2013 | Fifty
Laura Lee Carter

Everywhere I look, someone is trying to influence my decisions. They think that if they can say just the right words, they will succeed in transferring my money into their bank account. To these people I say: "How stupid do you think I am?"

Why Study Calls Boomers 'The Most Valuable Generation'

Posted 08.17.2012 | Fifty

Post 50s know their own strength -- but it still seems like brands are having a hard time recognizing it when it comes to marketing to boomers. Leavin...

Marketing To Post 50s Scorecard: Which Companies Get An 'A+' And Which Fail?

The Huffington Post | Anthonia Akitunde | Posted 04.17.2013 | Fifty

They say one of these is born every seven seconds. No, not a star -- a 50 year old. Yet despite the fact that people over 50 control 75 percent of Ame...

The Betty White vs. Joan Rivers Superbowl: Women and Aging

Carol Orsborn | Posted 05.25.2011 | Media
Carol Orsborn

Aside from boldly featuring women in their seventies and up in their advertisements, which is to be lauded, standout commercials from the past two Super Bowls share something else in common: neither has anything to do with fashion or beauty.